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Some Memorable PTV Commercials: What Were Your Favorite Ads?

Posted on May 10, 2008
Filed Under >Adil Najam, Society, TV, Movies & Theatre
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Adil Najam

The Ads (commercials) we watch while growing up can sometimes have an amazingly profound an impact on us. When I look back at all my years of growing up with PTV (Pakistan Television) I remember as many ads as I do any other form of programming. The memories of some still bring back a smile on my face. This blog post shares a few of those ads which I was able to find on YouTube.

This first one (above) is the famous Binaca Ad with the, then, child singer Afshaan who used to appear in the Sohail Rana children music programs and later, when all grown up, also appeared often on PTV.



This famous Naurus Ad (Naurus, by the way, is the other Red Bull of Pakistan) was equally popular and the cute little girl featured here was a national sensation of her time. I wonder where she is now.



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We have written aboutsome very striking old PIA Ads, print Ads from the 1950s, and also about credit card and bank advertising and telecom company advertising. But old PTV ads have a quality and power all their own (see some new TV ads here).

I am not sure if these ads are necessarily better than the ones we have now. Indeed, some of the new ads are truly amazing – programming quality or better. For example, the Tapal Tea Ads/songs that Shoaib Mansoor produced. And also many more. Mayb, I was younger then and the memories of those days seem more glorious in retrospect. Or, maybe, we only had one channel and much fewer ads and, therefore, whatever was on TV seemed more memorable.

But whatever the reason, for me at least, these ads and the memories of some others from the same era have a particular and special quality to them. I have enjoyed seeing them again, and I hope you will too.

I should confess that I always found this next Ad – of State Life Insurance – rather funny. I still do. The very cute child is praying for her father’s long life and celebrating the fact that he has bought a Life Insurance policy. I wonder why buying – or cashing – a Life Insurance Policy bring such happiness to any child? Anyhow, the ad was catchy and very very popular. In fact, I think it was remade twice or thrice.

By the way, in the realm of the funny were the old Metromillan Billi Marka Agarbatti Ads. Unfortunately, I could not find a video of them.

One of my all-time favorite Ads – and, unfortunately, I could not find a video of this one – was the old Peek Freens biscuit Ad with the Pied Piper luring all the kids away with Peek Freens biscuits. This is the one filmed on a beautiful hill-station location and produced, I believe, by Javed Jabbar.

Another memorable one was this Ad for Kiwi Show polish. Again, the theme is school children and teh classroom. Watch here if the video below does not work.

Do share with us what might be some of your favorite ads from the old PTV days. And why?

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80 comments posted

Comment Pages: « 10 9 8 7 [6] 5 4 3 2 1 » Show All

  1. Shafiq says:
    May 12th, 2008 6:59 am

    Excellent post, my fav was the state life insurance..

    Aye khuda meray abbu salamat rehain…

  2. May 12th, 2008 6:05 am

    Nayab Banaspati Ad:

    Beta Kisi k Bato mey Na ana.. Ghee Hamesha Nayab he Lana kion k Nayab Dekha Bhala Hay.

    Tea Ad:

    Karak Cha jo mazo Ruby Dust!

    and famous Pakola Ad:

    Hara Hara Pakoka,Ice Cream Soda
    Mujhe Lagay ye mazay mazay ka
    Mujhe lagay ye Thanda Thanda
    Icre Cream Soda!

  3. Janeeta says:
    May 12th, 2008 4:20 am

    thats an awesome post adil bhai .. it brings back so many fond memories …. my favourite one was the morven gold unity ad .. me and my siblings used to leave all our work whenever that ad came …. i also kind a like the don carlos ad by service shoes … and the most annoying gayee soap… and life buoy and dentonic was real funny metro milan agarbatti ad the one with that bridal theme that was so funny

  4. hello_world says:
    May 12th, 2008 3:43 am

    Nice blog. brings back so many memories. Well people have already mentioned all the ads that i liked. The best was from Muhammed Farooq Textiles…. that cricket ad where shadows were playing cricket with strange music. What a spooky ad. I wish i could find it on youtube!!!!
    I also find it interesting that BoneyM was very popular in those days. I can remember at least 3 ads that used music from BoneyM numbers
    1: Polka Chocbar …. music was from ‘Night flights from Venus’
    2:Shezan Zangebil: music was from ‘Rasputin’
    3: Sunny Busicuits: Music was from similar naming track ‘Sunny’.
    Seems like advertisement agencies in those days were huge admirers of BoneyM :-)

  5. aac says:
    May 12th, 2008 3:19 am

    beautiful post adil.

    one adv about which no one has said anything was of a refrigerator going something like;

    yeh hai kahani do bahnoon ki,
    aik ney khareeda direct cool no frost
    …………

    kesi museebat ghar me lai…

    v still enact that jingle whenever the topic is about something to do two siblings

  6. MQ says:
    May 11th, 2008 9:57 pm

    Another crude ad, I thought, was:

    LakkaR hazam, pathar hazam!

  7. May 11th, 2008 9:47 pm

    @Nisar. I had forgotten all about that Phillips Ad. It really was quite something. They used to show it with the late night movies and I know people (including my parents used to wait for the Ad as much as the movie!). I was myself quite young then, but even I know that it was an icon of an Ad.

    And, yes, it may well be the best ever (though I think many of the one’s mentioned here by various commenters are contenders for that title). However, I think that that particular Ad may not really be a “Pakistani” commercial and might have been an “import” dubbed into Urdu. Would love to find out if it is indeed so.

  8. Nisar Ahmed says:
    May 11th, 2008 9:09 pm

    My favourite one was from black and white early era of PTV.
    It was Phillips ad:

    Aye na aap hamare ghar
    Na padosi na
    Aap ke ghar mein radio na tv
    Na padosi na

    This was an ad in both English and Urdu. The best ad ever!

    I am looking for this ad, if somebody by miracle has it please let me know at pipric@hotmail.com.

    Off course,

    Chai chahiye
    Kaun si janab
    Lipton umda hai

    is another classic.

    Gold label tea’s…

    Its a new day new day
    Shake me up! wake me up! tea

    with a girl sending a flying kiss… man o man.

    Dekha mein ne pyara sapna
    pehna he ik pyara kapda
    Sitara ki hai sapna lawn… the first ad to employ a foreign model.

    I am Mr. Denotnic…. he he he he he….

    is another ad which was very annoying for my dad, but funny for me.

    Na na na… achha naheen balon ka girna
    ho girna say ho balo ko bachana
    to eden rock ho ga lagana… aur bal girna band.

    What about:

    Glo ra pel
    khushki ko bhool jaye
    Glorapel ko yad raken.

    Muje Crystal Chaheye was another one. Reminds me of 50 50 parody as well.

    Cha cha cha chen from Gillette.

    Garam garam chai garam green spot chai
    isphahani green spot chai… with 50 50 changing it to

    Sharam naheen aaye sharam in ko naheen aaye
    Pakistani Yeh kehlaye.

    Ha ha ha… too many fond memories!

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