Picture of the Day: Imagining Pakistan

Posted on June 12, 2006
Filed Under >Adil Najam, Photo of the Day, Society
167 Comments
Total Views: 107695

Adil Najam

PIA print advertisement from the 1960s (Originally uploaded by PakPositive.com which is a blog that highlights the positives aspects of Pakistan).

Let me continue with the ‘Image Pakistan’ theme in choosing the picture for today. I find this advert for PIA absolutely fascinating; both for what it says about how PIA (Pakistan International Airlines) saw itself and how it saw Pakistan (or wanted Pakistan to be seen).

Was this the reality of Pakistan before theso-called ‘darhi wallahs’ took center stage? Or was this ‘image’ of Pakistan as much out-of-sync with the reality of what was Pakistan then, as the image of the bearded-gun-totting-bomb- throwing-jihadi-Pakistani is today?


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Speaking of ‘image’ and ‘brand’ the Association of Pakistani Professionals (AOPP) has recently launched an initiative on the subject and held a thoughtful and thought-provoking event on he subject in New York on June 3. I was asked to moderate part of the program, and found the discussion to be mature, reasoned and reasonable–something we should have more of.

167 responses to “Picture of the Day: Imagining Pakistan”

  1. Adnan says:

    Nice Ad! Really liked it

  2. Sami says:

    Hey guys and gals,
    This is troubling me for quite some time. Can anyone answer? Here’s the question….

    WHY DID OUR EARLIER GENERATION WANT A SEPARATE COUNTRY? WERE’NT WE BETTER OFF IN THE UNITED STATES OF INDIA?

  3. Usman Shahid says:

    the ad looks quite recent not of 1960’s
    and about what should one wear or not
    islamically not
    but i think instead of wasting our energies what girls should wear or not
    its upto them
    one should tell them what we think but not force them

  4. Bilal Zubairi says:

    Word for Ms.Saba.. that our preconceived notions of this scene are so powerful that our mind blocks out the incongruity and overrides our eyes.

  5. BUDHA PAKISTANI says:

    It is not only the attitudes of society but also PIA that has been messed up over the years. The fall of PIA mirrors the fall of society’s tolerance. Neither seems to be on the path to recovery.

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