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Dear Readers,
While All Things Pakistan has remained alive and online, it has been dormant since June 11, 2011 - when, on the blog's 5th anniversary, we decided that it was time to move on. We have been heartened by your messages and the fact that a steady traffic has continued to enjoy the archived content on ATP. While the blog itself will remain dormant, we are now beginning to add occasional (but infrequent) new material by the original authors of the blog, mostly to archive what they may now publish elsewhere. We will also be updating older posts to make sure that new readers who stumble onto this site still find it useful.
We hope you will continue to find ATP a useful venue to reflect upon and express your Pakistaniat. - Editors
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I must say that the article was written by a myopic writer with little or no hindsight of the telecom industry. The last five years were of course the honey moon period for the PTA and the consumer that saw the rates plummet due to intense competituion within the five operators.
However it was by no means the honeymoon for the parent companies because the massive investments in the infrastructures(Building/Fixtures), Networks across a geographically huge country, Human Resource acquistion in a talent scarce market, huge marketing budget costs & of course the license fees to PTA.
I m sure that since now all the initial investments in to the infrastructure has been done and the massive CAPEX expenditure is out of the way the telecom companies honeymoon period will start now.
I hope that the wireless carriers will now work on finding ways to offer more services, particularly data and location services, to augment their ARPU. For example, new data services services could improve the Internet penetration in Pakistan using the most ubiquitous device, the cell phone.
Pakistan could lead the way to mobile Internet. Farmers could benefit by accessing market prices and weather reports via SMS. Instead of just signing up more voice users, the carriers need to think more creatively by offering more, better service to improve their top and bottom lines. There are myriad ways to keep the telecom/information revolution going in Pakistan. We have only just begun.
growth through new users is reaching its limits now it will ne more growth through new services and revenue centers.
Next step will be that companies will merge and consolidate.
Very surprising that a same headline was used in AURORA magazine’s Nov-Dec 2007 issue, to describe the Television industry. Althoiugh a very common line I am sure, but nonetheless the writer could have shown some originality instead of coping other people’s work.