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Mushtaq Ahmed Yousufi

Posted on June 20, 2009
Filed Under >Shahran Asim, Art & Literature, Humor, People, Urdu
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Shahran Asim

""Mushtaq Ahmed Yousufi is one of the most famous humorist and a humanist from Pakistan. The subtlety of his satire laced with an unlaboured and chaste Urdu idiom is his speciality that distinguishes him from others in the field.

A couple of months ago, he was in New York. He was invited as the keynote speaker in an event organized by Aligarh Alumni, USA. Since I have been an avid reader of his books therefore I always had this image of him in my mind that he must be a very talkative and witty person. Somebody, who could never be forced to keep quite. But when I met him that evening , my first impression of him was of extreme modesty. He came across as a very sober person to me. When he started his talk, there were a number of moments where his humor did its usual cut and the audience were split into smiles and laughter. I observed that whenever his humor got closer to crossing the thin line of vulgarity, Yousufi saheb masterfully dusguised it with his choice of literary words such that the meaning stayed intact but created huge giggles among the audience.

What do others have to say about him?

Ibn-i-Insha, who was himself a great Urdu satirist and humourist, wrote about Yousufi Sahib:

…if ever we could give a name to the literary humour of our time, then the only name that comes to mind is that of Yousufi!

Another scholar, Dr Zaheer Fatehpuri, wrote:

We are living in the ‘Yousufi era’ of Urdu literary humour…

As Zamir Badayuni says in his artilcle on Yousufi:

Mushtaq Ahmed Yusufi is basically a humorist who plays with the language and paints a picture of man, decentralized and imperfect. He combines all the styles, pre-modern, modern and post-modern. Rasheed Ahmed Siddiqui is pre-modern; Pitras is modern and Yusufi is post-modern. Rasheed Ahmed Siddiqui generally writes on cultural trends and style of living such as Tanga and Charpai. The language used by him is narrative and he paints the picture of our society in a very realistic way and without exaggeration. But his keen observation presents minute details with photographic details. He always tries to avoid the language of the masses or the language of the man in the street. Literary language is different from masses’ expressions. He writes in an elevated language full of literary references but he does not peep into the depths and social behaviours of man. But his humorous writings contain literary values.

Modern humour writing begins with Pitrus Bokhari. He writes light essays and uses elevated modernized language. He is a modern humour writer influenced by western literature and not deeply rooted in our culture. His light essays such as Bicycle, Lahore ka Geographia and other essays present his individualized style different from other humorists. However, he is a significant writer who will be regarded as a modernist in the history of Urdu Literature.

Mushtaq Ahmed Yusufi is a humorist with unified sensibility. He combines pre-modern, modern and post-modern sensibility in such a way that no other writer can paint the picture of man and society as he has painted it. His objects of humour are man, society and nature. From Charagh Talay to Aab-e-Gum, we have the best humour available in recent times.


Born in Tonk State in Rajhastan in 1923.

Son of Abdul Karim Khan Yousufi, chairman of the Jaipur Municipality, and later Speaker of the Jaipur Legislative Assembly.


Intermediate, Rajputana and Central India Board of Education;

B.A., Agra University;

M.A. in Philosophy, Muslim University, Aligarh. LLB, Aligarh.

Banking career:

Joined Muslim Commercial Bank in 1950, became Deputy General Manager.

Joined Allied Bank Ltd in 1965 as Managing Director.

In 1974 he became President of United Bank Ltd.

In 1977 became Chairman of the Pakistan Banking Council.

Awarded Quaid-i-Azam Memorial Medal for distinguished services in banking.

His Books:

(1) Charagh talay (1961),
(2) Khakam ba dahn (1969),
(3) Zarguzasht (1976) and
(4) Aab-i-gum (1990).

First two won Adamjee Prize, while last one got the Hijra Award as well as Pakistan Academy of Letters Award for the best book, 1990.

He was also awarded Sitara-i-Imtiaz.

The Yousufi era started in with his first book Charagh talay . So far 11 editions of this book have appeared. It has a foreword titled ‘pehla pathhar’ written by the author himself plus 12 satirical and humorous articles.

Yousufi Sahib’s second book was Khakim ba-dahn which was dedicated to his wife, Idrees Fatema. So far 14 editions of this book have been printed. It has eight articles, in addition to a foreword written by the author.

A few lines from this book:

"…No sooner had I received the salary, I bought grocery and other items for the household so that the dog I had brought home could guard these items. For us parents I pointed out the advantage of having a dog by submitting that after all it was an Englishman’s dog… even an illiterate person in our country gives an English name to his dog and always calls him or reprimands him in English, therefore, it was obvious that because of this dog our children would learn English!"

Yousufi’s third book Zarguzasht has 11 articles in addition to the foreword titled, ‘Tuzk-i-Yousufi’.

His fourth book, Aab-i-gum is dedicated to his children, Arshad, Sarosh, Rukhsana and Seema. It runs into 404 pages and has five articles, in addition to the foreword.

On His Personal Life:

Yousufi Sahib does not like to talk about his personal life. At best he would share his bio-data with you! In an interview given in 1995 (published in the book Mushtaq Ahmed Yousufi – Charagh talay se Aab-i-gum tak by Tariq Habeeb) he says:

If an author has to say something he should say it in his writings. If he cannot do that, then he is useless and not fit for an interview! How can you judge my writings by knowing what I wore on Eid and what are my favourite dishes?

Let me quote some lines at random from this book.

On his indifferent health:

This is the first time in recent months when a doctor present here has not asked me to undress. They carried out 26 medical tests for several health conditions on me a few weeks ago. I tested positive for all. Pregnancy was just about the only condition they didn’t test me for.

On aging:

At my age a man has usually known all kinds of pain, save labour. The generation I belong to was raised believing that it was your elders’ prayers that caused childbirth. In England, aged 60, I discovered they put on adult programmes on TV after 9pm. Pity, I didn’t know that a decade earlier. What I saw, however, reminded me of the only lessons I got in human anatomy and biology as a little boy from the curse words adults used back home.

On gender bias in Urdu poetry:

It’s unfair to judge a literary genre out of its context. Consider a politically correct version of Momin’s famous couplet: Tum mere paas hoti ho goya/ jab koi doosri nahin hoti’ (you are in my thoughts only when others (girls) are not).

On changing values:

‘Hafiz Jallundhri has wisely said: ye ajab marhala-i-umr hai ya Rab ke mujhe/ har buri baat buri nazar aati hai’ (At this strange juncture in life, every vice appears just that).

We are lucky indeed to be living in the Yousufi era!


The biography of Mushtaq Ahmed Yusufi has been written by "Tariq Habib" namely "Yusufiat" and published by "Dost Publications".

Video Collection:




Zia Mohiuddin reads Yousufi on Pariye gar beemar

Audio Collection:

Yousufi on Bank
Here is the complete Complete audio of 45 mins of Yousufi Sahib event in NY

Photo Credits: M. Kamran at Flickr

Target has green goals for North Long Beach

Press-Telegram September 29, 2008 | John Canalis LONG BEACH – Those behind the soon-to-open Target Store in North Long Beach plan to bring two seemingly contrasting shades of “green” to the 9 th District: Commerce and environmentalism.

Minneapolis-based Target Corp. calls the 126,000-square-foot center slated to open Oct. 12 at 6750 Cherry Ave. environmentally friendly.

But is the store really easy on the Earth or just being scrubbed in a marketing slogan known as “greenwashing?” The former, said city officials, adding that the new building met Long Beach’s recently approved standards for sustainable construction.

Recycled materials, toxic-free paints and environmentally sensitive materials were used to build the store over nine months.

Energy-efficient lighting was installed throughout. The thermostat was dialed up a bit to reduce reliance on the cooling system, and many of the lights go down at night to save energy.

“We have a strong environmental philosophy,” said Mike License, on-site construction manager at the store. “Target likes to be the leader on stuff like that.” Vice Mayor Val Lerch, who took a tour of the store last week with other city officials, said he likes the environmental angle but is also pleased with the new paychecks coming to his 9 th District. pizzahut coupon codes

The new Target will require 500 full- and part-time workers – 300 of them new hires and roughly 200 transfers from the closing Target location on South Street – to a city with a higher unemployment rate than the national and state averages.

Lerch has made attracting major retailers to his 9 th District, which lacks the variety of shops found in other parts of Long Beach, a priority since his election in 2002.

“Right now, to me, it’s the single-biggest accomplishment since I’ve been on the council,” he said of the new store.

Lerch and the city’s Economic Development Bureau and Redevelopment Agency spent more than two years negotiating with Target Corp. to bring the store to a shopping center that also includes a Food4 Less.

The Cherry Avenue location certainly met the “blighted” criteria so the project could qualify for redevelopment incentives.

The Target was built on the site of the former Home Base, which stood vacant for a decade. Tearing down the store’s shell was such a big to-do in Northtown that the Jordan High band performed at the demolition in 2007. Some of the materials from Home Base were recycled and used in building the Target.

Target Operations Manager Kelly Andrews recently provided Lerch, city officials, community leaders and the media a preview of the store, which also houses a Starbucks and PizzaHut Express.

About 50 percent of the merchandise needed to fill the Target was already on display, including fashions that will not officially go on sale until October.

Target is increasingly attracting major designers, including Converse, Liz Lang and Mossimo, Andrews said, as she showed visitors some of the labels. go to web site pizzahut coupon codes

“We’re getting bigger names,” she said.

Halloween and Christmas decorations were already on display in aisles adorned in red and white and Target’s ubiquitous, circular logo.

The store features many of the same departments found at the Target in the Eastside’s Los Altos Shopping Center, including electronics, toys, office supplies, home decor and a limited amount of groceries, such as cereal, soda, milk, butter, eggs, frozen meals, bread and snacks.

Like the Los Altos store, the Cherry Avenue location will not sell fresh meat and produce, but Andrews said, “We do have all the things you want to put in your pantry, fridge and freezer.” The Cherry Avenue Target will have something the Los Altos location does not: A pharmacy. Prescriptions will start at $4.

Because of its proximity to the new store, the existing Target at 3705 E. South St. will close at about the same time the new store opens, Andrews said.

That will leave the city of Long Beach with two locations. There are also Target stores in Lakewood, Signal Hill and Seal Beach., 562-499-1273 John Canalis

21 comments posted

Comment Pages: [3] 2 1 » Show All

  1. March 22nd, 2010 11:36 pm

    Dear Lovers of URDU Language and Dear Lovers of URDU Literature !
    You will be pleased to note that after the two Important ADABI/LITERARY JASNS in DUBAI :-

    “”Jahsn e Mushatq Ahmed Yousufi”"

    Saghier Ahmed Jafri

    “”Jashn e Farahat Parveen”" ,

    there will be another JASHN :-

    “”JASHN e AYUB KHAWAR , Presentation of Urdu Manzil Adabi/Literary Award to Ayub Khawar from Pakistan for his grand services for Urdu language and Urdu literature and Aalmi/ International Mushairah (Pakistani,American,Indian URDU poets,writers)in honor of Ayub”" in Bur Dubai Al Ibrahimi Restaurant on 25th. March , 2010 at 8 pm.

    The President of the Grand Jashn e Ayub Khawer will be Renowned writer,poetess Farhat Parveen from USA and Compere will be Renowned poetess,writer,journalist,editor Sabiha Saba who lives in the UAE and the organizers are Saghier Jafri , Sabiha Saba (Editor & Chief Editor of World’s Largest URDU website : Urdu Manzil :

  2. asad says:
    February 9th, 2010 8:47 am

    it was excellent …..
    thanks to Shahran Asim .

    thanks to your website as well…
    you people are really working on urdu…

    thank you very much.

  3. June 25th, 2009 10:44 am

    For the interest of the Lovers of “URDU” who are always cooperating with us in Promotion of Urdu all over the World,please note that two very Important and Interesting “ADABI JASHN” or JASHNS were held in the Dubai (UAE) during the months of January and March , 2009.
    These were :-
    (1) – Jashn e Mushtaq Ahmad Yousufi – PAD (Jan. 09)

    (2)- Jashn e Farhat – Urdu Manzil (March , 09)

    During the year 2009 another ADABI JASHN and presentation of the Urdu Manzil Adabi Award in the UAE has been planned by Saghier Jafri and Sabiha Saba during their recent visit to Pakistan.

    For it,details will be announced after returning back to Dubai in early July , 2009.

  4. June 25th, 2009 5:23 am

    Please read the second paragraph as under:-

    Mushtaq Ahmad Yousufi

  5. S.A.Jafri says:
    June 24th, 2009 11:51 pm

    I am glad to note that you posted it.
    Mushtaq Ahmad Yousufi’s Grand services to Urdu language and Urdu literature are apprecited by all.
    I am happy to say that at the request of renowned urdu poetess,writer,organiser of the international literary functions/jashns Sabiha Saba ( chief editor of world’s largest urdu website : Urdu Manzil ) , the great writer Mushtaq Ahmad Yousufi participated in the grand jashn e Mushtaq Ahmad Yousufi by PAD Dubai in March , 2009.

    Saghier Ahmed Jafri
    Tel. # 00971 50 4454036

Comment Pages: [3] 2 1 » Show All

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