Adil Najam
Take a look at this new Ad campaign from Zong. It is, to say the least, different.
I saw it at Teeth Maestro’s blog and I am still trying to figure out what to make of it. As a song. As a video. As message. As an advertisement. What do you make of it?
Dear Readers,
While All Things Pakistan has remained alive and online, it has been dormant since June 11, 2011 - when, on the blog's 5th anniversary, we decided that it was time to move on. We have been heartened by your messages and the fact that a steady traffic has continued to enjoy the archived content on ATP. While the blog itself will remain dormant, we are now beginning to add occasional (but infrequent) new material by the original authors of the blog, mostly to archive what they may now publish elsewhere. We will also be updating older posts to make sure that new readers who stumble onto this site still find it useful.
We hope you will continue to find ATP a useful venue to reflect upon and express your Pakistaniat. - Editors
Some comments from the ATP Facebook Page:
– “koool hai:)”
– “very touchy :)”
– “it was a great idea!”
– “very nice ;-)”
– “Wah … Masha’Allah… Riviving spirits of people living abroad and forget the roots.”
– “nice song!!!”
– “nice!”
– “song s good but i hope the motive which s promulgated in this v video shld b luanch practically”
– “Agree to Huma Mehmood….btw very nice msg”
– “its telnor’s idea which is presented by zong by different ad campaign only I would rather say that it is more well executed than telenor”
– “lakin telnor ka B.A students wala idea ager apply ho jay to pakistan my parhai ka myar kafi buland ho ga lakin in uni’s ko to ALLAH he puchy in ko paysy bnany sy furset nahi hy to pakistan py kya twja day”
– “SONG ME DAM HE !!!!!!!”
– “.. u r ryt this idea is not just an idea and its not just another BONGI .. it is a WORKABLE IDEA… only if the VCs of the big universities of pakistan give some attention to it.. and jahan tk iss vedio ki baat hai its awsome.. simple gr8 vedio.. and it has meaning.. and message only if people listen .. specially those living abroad..”
– “luv it…..”
– “yeh great idea”
– “Its a nice song and have a meaning full subject Dam hai”
– “fantastic 1..,”
– “i tau loved it”
– “a nice advertisement, every Pakistani should do something for this motherland. Pakistan Zindabad”
– “Jo Pakistan wapis bhi ana chahta hay wo yhan k halaaat dekh k kabhi na ane ka faisal kerta hay or dosrou ko bhi mana kerta hay or jo yhan reh rahe hain wo khud jald se jald Pakistan se jana chahte hain wja ye nahi k kisi ko Pakistan se mohabbat nahi wja yhan k halaat hain jis me rehna ksi ko psand nahi…”
– “hum ko jo kuch mila daes he say mila …is haqiqat ko bholana nahi! Great lyrics , great Ad!”
– “jub tak bethay tamashaii bannoo gayy mattii ki khushboo say door hi rahoo gayy
aoo ur zimmay darii utthaoo
kabhii tu sonharay lafzoon main pokarray jaoo gay”
I actually agree with Asad. There is a subliminal message that is about the “responsibility” of those who left and “made rich”… if they did so they did because they worked hard… but the message is that they should feel guilty somehow. That is what is wrong with this.
Well it can also mean that….. “fulfill your promises” ….. “its about time u fulfill your promises” “you have earned enough…. now give it back”
whatever the message is… it is a positive one!!
All I can say is one word “Wow!”Truly inspiring message. Kudos to Zong.
I loved it. It was creative and well made. And it’s wonderful for ads to take the responsibility to encourage social justice.
The only part that confused me was how the guy seemed to be happy with every except his wife. Did anyone else feel that way or is it just me?
Anyway, yay for Zong. Thanks for encouraging us to take care of our people.