Zong’s Campaign: What Do You Think?

Posted on April 13, 2010
Filed Under >Adil Najam, Economy & Development, Education, Pakistanis Abroad, Science and Technology
25 Comments
Total Views: 28181

Adil Najam

Take a look at this new Ad campaign from Zong. It is, to say the least, different.

I saw it at Teeth Maestro’s blog and I am still trying to figure out what to make of it. As a song. As a video. As message. As an advertisement. What do you make of it?

25 responses to “Zong’s Campaign: What Do You Think?”

  1. Natasha says:

    Gave me goose-bumps when I saw it for the first time.

    A socially responsible marketing campaign indeed. Good job by the brains behind the concept.

  2. Sohail says:

    The ad brought tears to my eyes … very touchy, I wish I can find such courage. This ad very much reflected my dream of building a school back home for under privileged children

  3. Ahmed3 says:

    The ZONG compaign though it has at the back is publicing its name. However we admit, that the Advertisement system adopted by Zong, is quite different and catches the eye. The present compaign is more of a ‘Public Service Message” than an Advertsement.

  4. Neena says:

    Remind me of Shahrukh Khan’s movie Swades.

    I found this zong guy bit irresponsible since he didn’t took his wife in confidence before changing their lives but then it is a norm for most Pakistanis that’s why no one notices it

  5. Adil Syed says:

    Very motivating song (but with the same purpose i-e to advertsie a service) . But i feel that it is inspired from Telenor new ad Campaign.

    But i must say this ad successfully fulfill a marketing concept ( AIDA). AIDA means A=Grab Attention, I=Develop Interest, D=Decision Making, A=Take Action

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