Adil Najam
Take a look at this new Ad campaign from Zong. It is, to say the least, different.
I saw it at Teeth Maestro’s blog and I am still trying to figure out what to make of it. As a song. As a video. As message. As an advertisement. What do you make of it?
Dear Readers,
While All Things Pakistan has remained alive and online, it has been dormant since June 11, 2011 - when, on the blog's 5th anniversary, we decided that it was time to move on. We have been heartened by your messages and the fact that a steady traffic has continued to enjoy the archived content on ATP. While the blog itself will remain dormant, we are now beginning to add occasional (but infrequent) new material by the original authors of the blog, mostly to archive what they may now publish elsewhere. We will also be updating older posts to make sure that new readers who stumble onto this site still find it useful.
We hope you will continue to find ATP a useful venue to reflect upon and express your Pakistaniat. - Editors
Gave me goose-bumps when I saw it for the first time.
A socially responsible marketing campaign indeed. Good job by the brains behind the concept.
The ad brought tears to my eyes … very touchy, I wish I can find such courage. This ad very much reflected my dream of building a school back home for under privileged children
The ZONG compaign though it has at the back is publicing its name. However we admit, that the Advertisement system adopted by Zong, is quite different and catches the eye. The present compaign is more of a ‘Public Service Message” than an Advertsement.
Remind me of Shahrukh Khan’s movie Swades.
I found this zong guy bit irresponsible since he didn’t took his wife in confidence before changing their lives but then it is a norm for most Pakistanis that’s why no one notices it
Very motivating song (but with the same purpose i-e to advertsie a service) . But i feel that it is inspired from Telenor new ad Campaign.
But i must say this ad successfully fulfill a marketing concept ( AIDA). AIDA means A=Grab Attention, I=Develop Interest, D=Decision Making, A=Take Action