Turning Despair on its Head: Very Smart. Very Nice. Very True.

Posted on August 15, 2010
Filed Under >Adil Najam, Economy & Development, Music, Poetry, Society
17 Comments
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Adil Najam

This new August 14 video from Zong is very well done. A very smart idea. Very well executed. And so very right in the message it conveys. Take a watch. Keep listening carefully, and if you know how to then read the text carefully. The magic lies there.

Hope, after all, is just turning despair on its head.

One should also take a moment here to acknowledge that there have actually been some wonderful television messages from telecommunication companies that have very elegantly tries to influence and improve the national conversation. A few that we have featured at ATP include: Mobink’s tribute to Mehdi Hassan Yeh Watan Tumhara Hai (here and here); Zong’s Sabb keh do on Pakistanis abroad (here); Zong’s Mother Day song (here); Mobilink’s tribute to Ustad Amanat Ali Khan Ae Watan, Piyare Watan (here); Mobilink’s tribute to Farida Khannum, Hum Bolain Mohabbat ki Zaban (here).

17 responses to “Turning Despair on its Head: Very Smart. Very Nice. Very True.”

  1. ASAD says:

    @TAK
    Actually, the Argentinian ad is not at all as well done as this one.
    And the Ad actually acknowledges throughout that it is based on earlier ads… see bottom right of the screen

  2. TAK says:

    A very good “copy”. The least that the ad agency could have done is to acknowledge the original Argentine version that won the Silver Lion at Cannes in 2006 ! The original is at:

    http://www.youtube.com/watch?v=lFz5jbUfJbk&feature=player_embedded

    And here is another knock off : http://www.swiss-miss.com/2010/01/lost-generation.html

    But keep up the good work, Adil.

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