Print Ads from Pakistan of 1949

Posted on May 8, 2009
Filed Under >Owais Mughal, Culture & Heritage, History, Photo of the Day
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Owais Mughal

In the past we’ve had posts of Pakistani print advertisements from 1960s and 1950s. Today we’ll go another decade backwards in our continued travel of Nostalgistan in Pakistan.

Few days ago a good friend of mine forwarded me an email which turned out to be a very nostalgic collection of Pakistani print ads of 1949. I am sharing the ads here. Since then I’ve spent more than 2 hours looking at the details of these ads. For example look the ad to above right; I believe this BP factory also exists today. Karachi phone number given in the advertisement comprises of 4 digits only.

Compare this to 7 digit land line and 10 digit mobile numbers of today. Many of the companies and businesses mentioned in these advertisements still exist. These ads appeared in the Pakistan Year Book of 1949 printed by Kitabistan, Karachi.

Note that in the ad to the left, an old timer is seen drinking cooking oil with spoon – apparently it was very good for health. According to the ad, Co-Co Gold oil also rekindles one’s feelings (ehsasaat) in addition to the obvious health benefits.

While many of us know that Dawn was published in Gujrati language; how many of us knew that Dawn also had an Urdu edition in 1949? Atleast for me it was news.

Clicking on the images below will show you their larger and more readable images.


Please also note the simplicity of postal address in this ad as: Basra Soap Factory, Tank Number 6, Kharadar, Karachi. And did you notice that unlike lifebuoy, lifeman was a medicated soap i.e. ek ticket mein do mazay. Basra Soap Factory at Tank Number 6, probably combined formula of Dettol Soap with Lifebuoy to come up with LIFE MAN soap.

Bandukwala Building

The address in this advertisement made me smile i.e. Bandukwala building # 1.

How appropriate of an address for such a business. I also enjoyed reading the telegraph address of this business which is ‘ACID’. Did you notice the business also used to sell Soda Water Machinery besides their obvious main line. baat se baat nikalti hai. The term ‘Soda Water’ always reminds me of Sufi Tabbasum‘s character ‘tot batot’ who ‘peeta tha woh soda water aur khaata tha badaam akhrot’. In the ad here, Also note the 4-digit only telephone number for Karachi city.

Alcohol Free Perfumes and Bengal Oil Mills

Clicking on the images below will show you their larger and more readable images.

Homeopathic and Pharmacy Ads

Clicking on the images below will show you their larger and more readable images.

Kitabistan 1949

I don’t know if Zeenat Mansion still exists or not but Mc Leod Road is now called I.I. Chundrigar Road.

An Assortment of Busines Ads from 1949

Clicking on links below will show you the ad images
1. When Pan American Airways still Flew to Karachi
2. Freedom Hits the Hardest
3. Comrade Opticals Saddar and Batla and Company
4. Volkart Brothers, Karachi – A Swiss Firm established in 1851
5. Westinghouse, Karachi – Established 1910
6. Kitabistan, 17A Kamala Nehru Road, Allahbad - For book imports from India to Pakistan
7. Golden Blocks Packaging
8. Inland Traders with Branches in Montgomery, Multan, Burewala and Lalian
9. The Daily Imroz, Lahore
10. The Rover 75- Home Delivered by Mandiwala Motors

Clicking on images below will show you their larger and more readable images.

Photo Credits:

The person who originally owns these photos is unknown to us. We will be very happy to credit the person here for these images.

ATP’s Similar Posts

1. Print ads from Pakistan of 1950s
2. PIA Ad Re Deux

18 Comments on “Print Ads from Pakistan of 1949”

  1. May 8th, 2009 2:22 am

    I stand inundated with nostalgia !

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    May 8th, 2009 5:32 am

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  3. Ali says:
    May 8th, 2009 5:42 am

    Props to your efforts of preserving these, now historic ads!

  4. ASAD says:
    May 8th, 2009 9:07 am

    Fascinating collection from Owais Mughal. Never knew that there was a DAWN in Urdu. And that you could get it all year for Rs. 41! Amazing collection. Thank you.

  5. Taimur says:
    May 8th, 2009 10:46 am

    Nice collection.

    But even then we were into buying guns. So sad.

  6. Adnan says:
    May 8th, 2009 12:26 pm

    I think it’s ‘Lifebuoy’ and not ‘Lifeboy’ soap…

  7. Owais Mughal says:
    May 8th, 2009 12:33 pm

    Adnan you are right and I have made correction. ‘Lifebuoy’ is indeed the correct spellings.

  8. Naseer says:
    May 8th, 2009 1:27 pm

    - wow !!!!
    Owais Mughal Sahib,
    ” tum qatl karo ho, ke karamaat karo ho –

  9. Mano says:
    May 8th, 2009 3:06 pm

    “Home delivered” Rover ? OMG !! :)

  10. Nihari says:
    May 8th, 2009 3:24 pm

    Co-Co Gold oil also rekindles one

  11. Rafique says:
    May 8th, 2009 9:09 pm

    I guess “Life MAN” came before “Life BOuY” :-)

  12. DuFFeR says:
    May 9th, 2009 3:05 pm

    what a post man
    really nice
    LifeMan (bathe everyday…)
    next its going to be
    LifeKid (i think) :D

  13. junaid says:
    May 11th, 2009 6:00 am

    i remember eating banana biscuits and boy i can surely say nothing taste like that todate.
    i dont see them any longer although it was just 10-15 years ago.

  14. Junaid says:
    May 11th, 2009 6:01 am

    and nice biscuits with sugar coated were my favourites as well, regret we cant have them these days.
    great were the times.

  15. Aziz says:
    May 11th, 2009 12:12 pm


    One correction…Under “An Assortment of Busines Ads from 1949″, link 6 and 7 points to the same ad. Can you fix that please? I believe #7 “Golden Blocks Packaging” is wrong.


  16. Wadood says:
    May 11th, 2009 5:59 pm

    Excellent collection of pictures. Gives us a taste o what things were like then.

  17. Owais Mughal says:
    May 12th, 2009 11:12 pm

    Aziz. thanks. I’ve corrected the link to ‘Golden Blocks Packaging’

  18. Nasser says:
    September 22nd, 2011 5:32 am

    I am looking for the Phillips cartoon ad where Richard and Joe invite a girl to their home for dinner? One did not have Phillips products and the girl refused.

    Would appreciate you pointing me to if if you have seen it online. Thanks.

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