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Picture of the Day: Imagining Pakistan

Posted on June 12, 2006
Filed Under >Adil Najam, Photo of the Day, Society
142 Comments
Total Views: 32101

Adil Najam

PIA print advertisement from the 1960s (Originally uploaded by PakPositive.com which is a blog that highlights the positives aspects of Pakistan).

Let me continue with the ‘Image Pakistan’ theme in choosing the picture for today. I find this advert for PIA absolutely fascinating; both for what it says about how PIA (Pakistan International Airlines) saw itself and how it saw Pakistan (or wanted Pakistan to be seen).

Was this the reality of Pakistan before theso-called ‘darhi wallahs’ took center stage? Or was this ‘image’ of Pakistan as much out-of-sync with the reality of what was Pakistan then, as the image of the bearded-gun-totting-bomb- throwing-jihadi-Pakistani is today?


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Speaking of ‘image’ and ‘brand’ the Association of Pakistani Professionals (AOPP) has recently launched an initiative on the subject and held a thoughtful and thought-provoking event on he subject in New York on June 3. I was asked to moderate part of the program, and found the discussion to be mature, reasoned and reasonable–something we should have more of.

142 comments posted

Comment Pages: « 18 17 16 [15] 14 13 12 11 10 9 81 »

  1. August 23rd, 2007 12:13 pm

    Awesome ;)

  2. Tania says:
    August 14th, 2007 1:34 am

    I found this picture very annoying due to objectification of a woman’s body. On one hand we take pride in defending our women and on other hand we make money at her expense. What an irony!!

  3. mazhar butt says:
    July 25th, 2007 4:43 pm

    The Ad, is really fascinating; it reflects ‘moderate enlightenment” which even ”daarhi wallas” used to enjoy in those days !

    khailte hien shikar pardey mien
    daarhi waalon ki daarhian toba !

  4. Ayaz K. says:
    July 25th, 2007 3:15 pm

    In this picture, I guess DW’s (DarhiWallas) would be more concerned about what is beyond SHANGHAI - no pun intended :)

    http://pakistaniat.com/images/PIA-Ad-Pakistan.jpg

    The interesting part is, the world map was so different those days — Beirut used to be a considerably decent place to visit —
    and for some reason I don’t see any US destinations at all like New York, Chicago, Los Angeles….

    Thanks for sharing!

  5. M. AmjaD says:
    June 27th, 2007 3:40 am

    Hey open minded innovative & modern people,
    We need a straightforward divine punishment. Please hold on, an earthquake is on its way.
    Good Luck!!!

  6. June 26th, 2007 6:07 am

    Please amend: “Sharraty Logoon Key Leay Sazza Ka Makool Intezaam Hay. Yahan bhee Whaan Bhee”….Allah Subhana Wa Tallah

    Azhar Latif
    26.06.07

  7. Aurangzeb says:
    June 25th, 2007 9:37 am

    NAB, I agree with you a 100%. Speaking about Islam or making Islam your main point of reference - as it should be for all Muslims - is enough in these days of “enlightened moderation” to be branded a “Mullah”. May Allah subhanahu wa ta’ala save Pakistan from the curse of westoxification…

  8. NAB says:
    June 9th, 2007 7:21 am

    Wowwww, thats amazing. People talk about tolerance without having it for others. Isn’t it quite odd?

    I was reading a few comments above “Ohhh Pak was so tolerant then that women could wear a tank top and nothing happened, and now these bomb-throwing stupid Mullas…”

    Hmm.. not allowing a women to wear a bikini and dress provocatively is intolerance, illiteracy and rigidness but calling a person following the True Religion a MULLA(which itself is a derogatory term), bomb-thrower and terrorist is tolerance!!! I am not a extremist but would prefer to be called a fundamentalist or extremist rather than a wanna-be Western moderate.

Comment Pages: « 18 17 16 [15] 14 13 12 11 10 9 81 »


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