Adil Najam
PIA print advertisement from the 1960s (Originally uploaded by PakPositive.com which is a blog that highlights the positives aspects of Pakistan).
Let me continue with the ‘Image Pakistan’ theme in choosing the picture for today. I find this advert for PIA absolutely fascinating; both for what it says about how PIA (Pakistan International Airlines) saw itself and how it saw Pakistan (or wanted Pakistan to be seen).
Was this the reality of Pakistan before theso-called ‘darhi wallahs’ took center stage? Or was this ‘image’ of Pakistan as much out-of-sync with the reality of what was Pakistan then, as the image of the bearded-gun-totting-bomb- throwing-jihadi-Pakistani is today?
Speaking of ‘image’ and ‘brand’ the Association of Pakistani Professionals (AOPP) has recently launched an initiative on the subject and held a thoughtful and thought-provoking event on he subject in New York on June 3. I was asked to moderate part of the program, and found the discussion to be mature, reasoned and reasonable–something we should have more of.
one last thing…………its soo sad tht everyone above and 90 percent of the pakistanis apparently everyones religion gets threatened by a female in a tank top…..how fast are our belives…..once again i can only say i wish our older generation cud hav produced men who wud see women not as a product like so many said after looking at tis ad i mean look at the concept but all the ppl here can see is the lady in the tank top……sumwhere in every pakistani esp men lives a rigid maulvi only on women issues unless we change tht thinkin we are way far frm achieving anything
Ohhhh mu God i m amazed to see this advertisment for those who r thinking tis is sum sort of FAHASHI kindly try to open up ur minds and see how much innovative we were back then and if u cant understand tht simply switch on ur tvs and try watchen sum pakistani ads after which one can stop purchasin the product then buying it……being a moderate youngster,a pakistani and a gurl i wish i was born in that old Pakistan then tis one where either one has to keep proving he is a muslim or ppl are so close minded tht tey cant difrentiate between exploitation and innovation…..kunda is ok,not paying tax is fine but anything tht can bring betterment esp the topic of women here we have our very own ISLAM….i wish we cud be a better society and our older generation cuds have made better decisions
Salam, the only thing disturb me a lot is “We simply dont have our own Brain, no way to choose our way of life” so let me explain you, here in west all possible problems are being imposed on Muslims starting from wearning Scarf for Muslim ladies to Building Minarats for Masjid’s ( in our country unfortunatly due to propoganda of hidden powers, we start to belive is freedom is live in whatever way one wants wearning cloths or not should be one’s own choice) so my dear Brothers and Sisters wake up, wake up. If there is nudity around you one day it will become part of your life and your children’s one. We get our Pakistan so that we can practice our religion without interfarance of other’s but unfortunatly they have penetraint between us and now we are crying to live the way they want !!!
rightly said jawwad sahab that who are we to decide what a strange woman should wear or what she should not wear . . .
yes . . . similarly if a woman wants to wear burqa then you should not feel her inferior or a man wants to wear a beard with typical shalwaar kameeez its his CHOICE!!
Jawad Sab, U should rather say…
“Long live Freedom, Long live Nudity, Long live Pornography”
The people like U are desperate to turn this region into a sex-free zone.
man what ever it is..i view it as a nice ad..that lady is gorgeous too :P
All the guys on here who think that this image is demeaning to women should read the comments are are written by women. Most women see this ad as a self-assertation. So empower the women; let them chose what they want or not want to wear. who the hell are you to tell a woman what she should do. only guys who lack in self-confidence treat women as inferior - a problem with over 90% pakistani men. i wish i could their hypocritical self-righteousness.
Pakistan is a country which was made so that Islam could be practiced in it.This picture is Un Islamic because the woman does not conform to the Islamic dress code.This is why this picture should not have been published in advertisement by our national flag carrier.
What gives you the leadership of the world is a system that is founded on justice.
Some of my friends have been mistaken very much.If for example if a man gets a noble prize in physics and he also has been smoking all his life, we can not deduce that he has won this prize because of his habit of smoking.Similarly if nudity is trademark of the west then we can not deduce that nudity is the cause of their progress.Hope this helps.