Picture of the Day: Imagining Pakistan

Posted on June 12, 2006
Filed Under >Adil Najam, Photo of the Day, Society
167 Comments
Total Views: 98739

Adil Najam

PIA print advertisement from the 1960s (Originally uploaded by PakPositive.com which is a blog that highlights the positives aspects of Pakistan).

Let me continue with the ‘Image Pakistan’ theme in choosing the picture for today. I find this advert for PIA absolutely fascinating; both for what it says about how PIA (Pakistan International Airlines) saw itself and how it saw Pakistan (or wanted Pakistan to be seen).

Was this the reality of Pakistan before theso-called ‘darhi wallahs’ took center stage? Or was this ‘image’ of Pakistan as much out-of-sync with the reality of what was Pakistan then, as the image of the bearded-gun-totting-bomb- throwing-jihadi-Pakistani is today?


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Speaking of ‘image’ and ‘brand’ the Association of Pakistani Professionals (AOPP) has recently launched an initiative on the subject and held a thoughtful and thought-provoking event on he subject in New York on June 3. I was asked to moderate part of the program, and found the discussion to be mature, reasoned and reasonable–something we should have more of.

167 responses to “Picture of the Day: Imagining Pakistan”

  1. YLH says:

    I am sick of people telling Pakistanis what their culture ought to be or ought not to be.

    Do as you please. Screw the moral police.

  2. Zovc says:

    Seductive, i wonder what the airhostess’s thought about it back then.

  3. The image is not depicting the Pakistani society and culture. It is the betrayel from Pakistani norms and culture. Remember the motives and slogan of those sacrifying peoples at the time of Pakistan movement and creation. Does it’s means progess? No, absolutly No.

  4. I have been reading a lot of articles on ATP lately and it fills me up with hope. The Pakistan that is projected here(in India) and more so in the Western media looks in a tragic state. It is not my intention to offend anyone but frankly I had not thought such discussions were possible in the Pakistan that I had heard of. As far as the girl in the poster is concerned, I was pleasantly shocked that it was a 1960’s pic from PIA. Internet is an efficient seamless media for direct contact. No filtering, no censoring and most importantly no altering. Got to know a lot about the real Pakistan from ATP. These were the things that matter.

  5. Hameeduddin Khan says:

    ORIENT AIR WAYS
    NOW IT IS PIA
    Yes, am right PIA use to have only one air craft (Dikota) and the name was Orient Air Ways . Then they worked hard and grow up very fast, because they were working hard.The staff of Orient Airways (PIA) was only for working, but now they have staff more than the requirement, peoples comes sits and goes to home and come and collect the salaries. PIA should reduce the staff and keep only the honest and working people. So they will be again the best PIA of 1960′
    All this I wrote because I love my country Pakistan and want every thing is attached to Pakistan should be grow and honest. with my best wishes.
    Hameeduddin Khan (LAKRI)

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