Adil Najam
The Ads (commercials) we watch while growing up can sometimes have an amazingly profound an impact on us. When I look back at all my years of growing up with PTV (Pakistan Television) I remember as many ads as I do any other form of programming. The memories of some still bring back a smile on my face. This blog post shares a few of those ads which I was able to find on YouTube.
This first one (above) is the famous Binaca Ad with the, then, child singer Afshaan who used to appear in the Sohail Rana children music programs and later, when all grown up, also appeared often on PTV.
This famous Naurus Ad (Naurus, by the way, is the other Red Bull of Pakistan) was equally popular and the cute little girl featured here was a national sensation of her time. I wonder where she is now.
We have written aboutsome very striking old PIA Ads, print Ads from the 1950s, and also about credit card and bank advertising and telecom company advertising. But old PTV ads have a quality and power all their own (see some new TV ads here).
I am not sure if these ads are necessarily better than the ones we have now. Indeed, some of the new ads are truly amazing – programming quality or better. For example, the Tapal Tea Ads/songs that Shoaib Mansoor produced. And also many more. Mayb, I was younger then and the memories of those days seem more glorious in retrospect. Or, maybe, we only had one channel and much fewer ads and, therefore, whatever was on TV seemed more memorable.
But whatever the reason, for me at least, these ads and the memories of some others from the same era have a particular and special quality to them. I have enjoyed seeing them again, and I hope you will too.
I should confess that I always found this next Ad – of State Life Insurance – rather funny. I still do. The very cute child is praying for her father’s long life and celebrating the fact that he has bought a Life Insurance policy. I wonder why buying – or cashing – a Life Insurance Policy bring such happiness to any child? Anyhow, the ad was catchy and very very popular. In fact, I think it was remade twice or thrice.
By the way, in the realm of the funny were the old Metromillan Billi Marka Agarbatti Ads.
One of my all-time favorite Ads was the old Peek Freens biscuit Ad with the Pied Piper luring all the kids away with Peek Freens biscuits. This is the one filmed on a beautiful hill-station location and produced, I believe, by Javed Jabbar.
Another memorable one was this Ad for Kiwi Show polish. Again, the theme is school children and the classroom.
Do share with us what might be some of your favorite ads from the old PTV days. And why?
Ah yes..!! Good ones all. I recently re-discovered them all myself on youtube.
Here’s another one, which was done by Morvern Gold but is more of a song than an ad. Its also not as old as the others, but still worth revisiting.
http://www.youtube.com/watch?v=6VlbdPqok84
and how about this anti-smoking ad. featuring Wasim Akram in his playing days
http://www.youtube.com/watch?v=o1plUHwAk-Y
Though I will say that we do see some great ads done today too (and some crappy ones too) I guess oldies will always be goldies not just for their own sake, but for the rush of memories they bring back.
PS: And if you are down the memory lane of the 80’s there’s plenty of vintage fifty-fifty stuff up on youtube. Disco Chor anyone ?!
http://www.youtube.com/watch?v=_oElxnJFfWs
Anyway, thanks for sharing !
Oh yes. I remember the “men demand Capstan” Ad. That was quite something. Actually many of the cigarette ads were great but with totally screwed up social messages. Like the Morven Gold Ads.
Great blog . Thanks.
Ah.. what memories… I agree with your blog and I am sure everyone who grew up in Pakistan in the eighties (and had acces to tv viewing) would. Watching the ads brought a strange tinge of nostalgia and it was good to know that there are many others like me who were so moved by those ads.. Your blog not only refreshed the memories of the ads but also the PTV dramas of that period which are easily classified as classics, now.. And I totally relate to the idea that may be it was our age, what makes those things look so perfect.. or the fact that we did not have too many choices but whatever the reason they still bring great sense of comfort even upon imaging.. thanks to youtube and your blog for the journey backwards in time..
“White, pink, yellow, blue. Rang ba rangay soft tissues. Rose petal”loved that every time.Sheer class!
Yar who can forget the brilliant Rhythm Of Unity – Morven Gold Ad.
I believe it has also won many International awards.
Enjoy!!!
http://www.youtube.com/watch?v=dlyqFwoz11E