Adil Najam
The Ads (commercials) we watch while growing up can sometimes have an amazingly profound an impact on us. When I look back at all my years of growing up with PTV (Pakistan Television) I remember as many ads as I do any other form of programming. The memories of some still bring back a smile on my face. This blog post shares a few of those ads which I was able to find on YouTube.
This first one (above) is the famous Binaca Ad with the, then, child singer Afshaan who used to appear in the Sohail Rana children music programs and later, when all grown up, also appeared often on PTV.
This famous Naurus Ad (Naurus, by the way, is the other Red Bull of Pakistan) was equally popular and the cute little girl featured here was a national sensation of her time. I wonder where she is now.
We have written aboutsome very striking old PIA Ads, print Ads from the 1950s, and also about credit card and bank advertising and telecom company advertising. But old PTV ads have a quality and power all their own (see some new TV ads here).
I am not sure if these ads are necessarily better than the ones we have now. Indeed, some of the new ads are truly amazing – programming quality or better. For example, the Tapal Tea Ads/songs that Shoaib Mansoor produced. And also many more. Mayb, I was younger then and the memories of those days seem more glorious in retrospect. Or, maybe, we only had one channel and much fewer ads and, therefore, whatever was on TV seemed more memorable.
But whatever the reason, for me at least, these ads and the memories of some others from the same era have a particular and special quality to them. I have enjoyed seeing them again, and I hope you will too.
I should confess that I always found this next Ad – of State Life Insurance – rather funny. I still do. The very cute child is praying for her father’s long life and celebrating the fact that he has bought a Life Insurance policy. I wonder why buying – or cashing – a Life Insurance Policy bring such happiness to any child? Anyhow, the ad was catchy and very very popular. In fact, I think it was remade twice or thrice.
By the way, in the realm of the funny were the old Metromillan Billi Marka Agarbatti Ads.
One of my all-time favorite Ads was the old Peek Freens biscuit Ad with the Pied Piper luring all the kids away with Peek Freens biscuits. This is the one filmed on a beautiful hill-station location and produced, I believe, by Javed Jabbar.
Another memorable one was this Ad for Kiwi Show polish. Again, the theme is school children and the classroom.
Do share with us what might be some of your favorite ads from the old PTV days. And why?
Dentonic’s advert has been the most irritating thing that i have ever seen in my life.
yes, the one with the monkey and awful dentonic’s mascot, especially the giggle at the end was the most annoying part.
Does anyone remember the Habib Bank ad?
A loud voice says: Habib Bank!
The man responds: Mera Bank!
The wife says: Mera bhi tau hay!
The 4-5 year old child chimes in: Mela bhi tau hay!!
Excellent!
It has been ages since I saw the Binaca Ad.
Does Binaca still exist?
I think this along with the Lipton chai chahiaye Ad has to be amonst the best Pakistani Ads ever?
How about ‘Montgomery Montgomery Sweets’… and the fifty-fifty spoof ‘Punjabi Film ho gai hit’.
Another famous one was ‘Tinopal ka lashkaara” :) The acting in this ad was so sub-standard that we used to act this ad among our friends and mock the acting by exaggerating.
One guy was shown asking another: “hmm nayay kapray?”
and the other guy used to look so scared, astonished and happy, all at the same time at this question (due to his overacting) and used to reply as:
” nahin tinopal ka lashkaara” :)