Babar Bhatti The aggressive competition in mobile telecom industry of Pakistan has led to introduction of many modern and useful features accompanied by some creative marketing. So when Ufone started offering the first call blocking service in Pakistan, they came up with a catchy nickname for the call block service: 420. As every Pakistani knows, […]

Babar Bhatti The telecom honeymoon in Pakistan which lasted about 5 years (2002-2007) allowed Pakistani consumers to leapfrog over older landline based infrastructure and get cheap and quick access to modern telecommunication technology. The investors, telecom businesses and Pakistani treasury – all made good money and it was a win-win situation. It seems that the […]

Babar Bhatti I have been observing a trend of aggressive marketing and advertisement by the mobile operators in Pakistan. 50 paisa, 3 paisa, 1 paisa. Trying to one-up other competitors, the advertisements emphasise the lowest possible rate to grab attention. In reality the low rates being advertised come with many conditions. To figure it out […]