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MOUSETRAP: THE 15 MOST-VISITED SHOE AND APPAREL E-TAILERS.(Brief Article)

Footwear News August 26, 2002 Rank, Website, Unique Users, Average Minutes Spent on Site Each Month 1. VictoriasSecret.com, 13,881,000, 13.3 The home page opens with the ultimate question: What is sexy? The answer: shoes. And the most-visited site offers a wide selection — 69 styles, ranging from sandals and slingbacks to mules and stiletto over-the-knee boots, all in a grid-like design that’s easy to navigate.

2. OldNavy.com, 13,633,000, 9.0 With prices starting at $3.50 for flip-flops, OldNavy.com offers bargain hunters affordable choices of seasonal shoes like slip-ons, clogs and rain boots for men, women and kids. The site, organized by gender and category, provides shoppers with a zoom-in option and sizing charts.

3. Gap.com, 13,132,000, 11.1 The site offers a limited selection of footwear for everyone in the family, from toddlers’ slip-on sneakers, starting at $4.99, to men’s and women’s thongs and sandals, from $9.99 to $19.99. User-friendly features include a magnification option and a customized wish list.

4. Fredericks.com, 12,685,000, 9.1 A click on the racy site reveals six categories of shoes, some priced as low as $15.99, ranging from the basic pump to “fantasy footwear,” which includes a mule on a five-inch lucite heel, priced slightly higher at $37.50. A selection of sexy stockings completes the inventory mix.

5. EddieBauer.com, 11,307,000, 8.4 Visitors can choose from over 80 styles of casual, affordable footwear that includes brands like Merrell and Sperry, as well as Eddie Bauer’s own label. Customers can match their selected shoes to other clothing and accessories, which conveniently appear on-screen simultaneously. go to web site oldnavy printable coupons

6. LandsEnd.com, 10,121,000, 15.6 Lands’ End offers moderately priced versions of the season’s most popular footwear for men, women and kids, such as the slip-on moc ($29.50) and the wool clog ($39.50). Shoppers can position the shoes on a virtual model to see how they would look with certain clothing.

7. Nordstrom.com, 7,946,000, 8.1 The site mimics its off-line counterpart in selection and service. There are 60 pages of shoes for adults and kids, containing 80 brands ranging from Adidas to Via Spiga. Added perks include width selection, sizing charts and a custom shoe list titled, “You Might Also Like.” 8. LLBean.com, 7,571,000, 8.3 This easy-to-navigate site offers footwear that ranges from shearling slippers ($44) to winter boots ($119). Visitors browsing the extensive footwear section — enter “shoe” in the search box and more than 375 results appear — will also find shoe-care, storage and sale items.

9. Alloy.com, 7,135,000, 13.0 This teen site has dating advice, Hollywood gossip and of course, shoes. Girls on a budget can browse fashion-forward brands like Skechers, Pony, Roxy and Puma as well as four pages of platforms in every style a budding fashionista can imagine, all retailing for under $65. oldnavy printable coupons

10. Newport-News.com, 6,300,000, 17.1 Women will find moderately priced fashion sandals, boots and sneakers, from $12.99 to $69.99, on this site. Also available are links to detailed seasonal trend info, like buckles and comfort sneakers, as well as sale items. Matching clothing pops up next to each selected shoe.

11. ColdwaterCreek.com, 6,155,000, 16.3 12. FootLocker.com, 5,975,000, 13.5 An extensive lineup of sports footwear — 72 brands, including Nike, Diadora, Ryka and Fubu — can be found on the site. Efficiently organized by activity, size and age group, Footlocker.com also offers sizing help, in-depth shoe descriptions and “Specials of the Week.” 13. JCrew.com , 5,926,000, 7.95 Men and women can choose from 16 shoe categories, along with clearly marked sale items, on this user-friendly site. The array includes women’s boots with wider calf widths, stacked-heel pumps and fashion sneakers as well as oxfords for men — all priced below $229.

14. Chadwicks.com, 5,585,000, 15.1 With a home page that boasts 20 to 50 percent savings, the e-tailer caters to price-conscious shoppers, marking shoes with a Chadwick’s and “Compare to” price. Women can surf through 138 shoes and boots, all priced below $47, and send picks to friends for a second opinion.

15. Payless.com, 4,794,000, 5.8 Dedicated to all things footwear, the assortment on this family shoe site is broad, ranging from sneakers and sandals to specialty items like dyeable shoes, dance slippers and roller skates. Special features include size charts, care tips and free shipping to any U.S. Payless store.