Boycott Nirala!

Posted on December 5, 2006
Filed Under >Darwaish, Food, Law & Justice
98 Comments
Total Views: 58296

Darwaish

As I was reading the sad story on ATP about an official government car, reportedly in the use of the Syed Safwanullah, Federal Minister of Housing and Works, crushing to death a 6-year old child, another incident which is even more tragic occured in Lahore and surprisingly got very little media attention initially.
According to Daily Times:

The case dates back to November 26, when Waseem Sajjad Malik, a cellular phone-company employee (resident of 292/293-B, Punjab Corporative Society), lost control of his car and hit a tree allegedly because of two racing cars near Masjid Chowk in Defence. One of the two cars (LWJ-700) belonged to Faisal Farooq, son of a prominent confectioner. Waseem’s two-month old baby, born five years after his marriage, went through the screen and fell about 20 feet away. Waseem, his mother and his wife were injured. Waseem’s baby went into a comma right away. Passers-by caught Faisal Farooq, who fled when he saw that they were calling the police. The victims were admitted to hospital with multiple fractures and the baby died shortly after that. Defence police registered a case against Faisal Farooq.

Faisal Farooq’s family, close to senior police officers, intervened. Allegedly, Faisal Farooq, his uncles Mehmood and Maqsud, and five people carrying weapons went to the National Defence Hospital on November 29, where they threatened Waseem’s brother-in-law Mutahir and asked him to withdraw the case. They locked Mutahir in a room, allegedly, beat him up, and fled. Senior policemen then directed the Defence ASP to make sure another case was not registered, but another group of police officers also intervened and got a case registered.

A large number of people have received SMS messages on their mobile phones asking them to boycott the products of the confectionary chain owned by Faisal’s father. “Faisal Farooq, son of [the owner of a confectionary] hit a car while racing, killing a baby and injuring a family,� the message read. “Faisal and a squad of gunmen then threatened the family,� it says, “that if a case was registered, he would kill the rest of the family.� The SMS requested the readers to boycott the confectionary responding to the demand of “the soul of an innocent infant and the tears of his parents�.

Officials of the cellular phone company in which Wasim worked denied that they were involved in circulating the SMS. “How can we stop people from sending messages to each other on the subject?� the public relations manager said. People were free to SMS anybody they wanted, he said, and the company had not initiated the campaign. Police spokesman declined to speak on the issue and the CPC was not available for comment.

The confectionary, of course, is teh famous Nirala Sweet House.

I am not sure what to say about this. Incidents like this happen every now and then and only just a few become known to us. Waseem and his family have now got media attention and I am sure they have full support form Mobilink which will help them in a painfully slow, complicated and costly legal battle ahead. But in most cases, unfortunately, rich and powerful easily get away with murder and this happens everywhere.

The most unfortunate part of this story is that the baby is dead. Whatever we say or do now is useless in a way and nobody can bring him/her back. It also makes me wonder whats the logic of blessing someone a child after so many years and then take away in split second? Only Allah knows the best. We can only offer our prayers to the victim’s family.

Lets hope that all of us in Lahore will keep the pressure on, even if it means Boycotting Nirala. Lets exercise our basic right to protest against injustice which we have long forgotten as a nation. I know most of us feel powerless to prevent injustice but lets not fail to protest atleast. Myself (on Lahore Metroblog) and other bloggers have already taken up the issue (here, here, here, here and here; alternative viewpoint here) and the press is also begining to take notice (here, here and here).

Please call or email your friends and family in Pakistan – in Lahore, in Karachi – and ask them not to buy at or accept gifts from Nirala. I do not know if this will make a difference. But at least we would not have sat and done nothing. And who knows, maybe if enough of us boycott Nirala it will hurt these people where it hurts them most; in their wallets.

Darwaish blogs on his own blog la vie en rose and also contributes to Metroblog Lahore, where this post first appeared.

98 responses to “Boycott Nirala!”

  1. NOTICE:

    It has just come to our attention that last night there was a serious case of Internet vandalism here when someone tried to post a message posing as another regular commentor (tryng to post as reader ‘Daktar’). We are saddened by this behavior,m which is not only childish but also hurtful. We apologize to the reader concerned (i.e., ‘Daktar’) and have determined that the miscreant concerned has recently been posting messages under a whole variety of names. We will immediately take measures to restrict postings by that reader.

  2. Sigma-pi says:

    I have never had Nirala Sweets so it doesn’t matter what I do or don’t, LOL. Made-in-Pakistan Cadbury’s chocolate for me…

    But seriously, reading Dakter’s posts specially, the website giving out this Nirala guy’s version isn’t doing him any favors.

    I don’t know who is more guilty… it could be both parties are guilty to some extent. Guilty regarding the accident … Mr.Waseem and family, no seat belt, etc., possible U-turn cutting in front of Nirala-dude… and Nirala-dude driving a car that wants to be driven fast. A Porsche isn’t like your average Suzuki or Corolla… it will be on you before you think it possible… awesome acceleration. So he could’ve accelerated fast enough even if he stopped at the light… or if he didn’t stop.. well, that’s even worse. And perhaps more likely.

    The point I am trying to make is… and please forgive me for sounding a bit callous (I don’t mean to be)… whatever has happened, the family of Mr.Waseem has suffered one hell of a tragedy.

    The Nirala-guy hasn’t suffered anything yet. In fact he has run off.

    So to keep things equal…. not knowning really who did what to whom except that a kid is dead… it seems fair that we boycott the heck out of this Nirala Sweets.

    Btw, what was that rumor I heard that this guy has escaped out of the country to the UK?

  3. open ur eyes! says:

    Daktar its not a joke… thats what ppl told me about dubai that it has nice shopping malles… and when soem one said about this dude running to dubai… the firs thing what came in my mind was the shopping malls… whats wrong with that? you telling me that you never gor for shopping?

    btw are you an actual DR? what kind of DR? i mean what do you practice?

  4. Haroon says:

    Well, as far as role of Mobilink is concerned, I can assure you people that Mobilink is going to the maximum possible extent to handle this case in favor of Mr. Waseem.

  5. Daktar says:

    Dear Zeeshan, I do not think anyone ‘wins’ in a tragedy like this. But if indeed the Nirala sales have gone down, then we have been able to send a message to teh rich and powerful where it hurts them the most.

    The real test, I think is Eid. If people REALLY STOP BUYING OR ACCEPTING any mithai from Nirala, then the message will be heard loud and clear. But only if.

    Remember, this is how aparthied was ended in South Africa, a boycott of their businesses.

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