Help Us Redesign ATP

Posted on June 27, 2007
Filed Under >Adil Najam, >Owais Mughal, About ATP
33 Comments
Total Views: 107642

Adil Najam and Owais Mughal

Regular readers might have noticed that ‘something happened’ to our two side columns yesterday. Essentially, a lot of the material about past posts disappeared. You might also have noticed that we have been having ‘overload’ outages on the page (these are the equivalent of internet load-shedding, I guess; we have recently had days with nearly 10,000 visits/20,000 views). The former happened as a result of our attempt to fix the latter.


We have just undertaken an update of the back-end WordPress platform. In the long term this will hopefully improve the speed of the page. In the short term, however, we lost the material we had in our columns!We want to turn this situation into an opportunity and maybe start thinking seriously about something we have been thinking of thinking about for a while. A redesign of the page.

Old readers would remember that we started with a fairly simple format and then had a really useful set of inputs from the readers on redesign last August. As a result of these ideas we moved to our own domain and launched a new page with new features in September (with great help from friends like TeethMaestro, BD, etc.). Since then we have been implementing occasional changes (in style, in number of posts, and especially in the side columns). We had hoped to implement some other major changes by our first anniversary, but that was not possible for time reasons.



So, with all that as background, we wanted to seek your inputs and ideas on how to go about improving the design of the page. Advice from all, especially those who understand the technical aspects better than us, would be greatly useful. Here are some points that we are going to base our redesign decisions on.

The essential principle is “Don’t fix it if it ain’t broke.” We believe that MUCH on teh page is ‘not broke’ and does not need to be fixed. So tell us also about what are the things that work for you and should be retained. But then also on things that can be improved or should be dropped or need to be added.

We know that speed is a problem, especially for those without fast connections. Ideas on how to improve this without going too far away from the current ‘visual’ style of ATP.

Is the page too cluttered? Or do you actually like, what one reader called, the ‘candy store’ look of the page?

How many posts per day should we have. We started from about 3 per day. For last many months we were at one-per-day. Is that too little? Too much?

What about the mix of posts. Some like only politics. Some want only cultural stuff. We are committed to having a mix. But the question is, what is the best mix?

What are best ways to incorporate ‘news’ posts and to make them even more interactive.

All bloggers are always worried about how old posts just disappear. We have been very very lucky in that many of our old posts still get significant traffic. People are always interested in the music of Attaullah Niazi, the films of Waheed Murad, the life of Edhi Sahib, the caps of Pakistan, the trains at Bolan Pass and the adventures of Inspector Jamshed. A major interest for us is to provide easy to use ways for readers – especially new readers – to visit older posts that are still of interest to them. Any ideas?

Also, do please tell us which particular posts – or what types of posts – from the past you think we should feature in teh right-hand columns?

By the way, what do people think of start ‘reposting’ interesting posts from the past? There was some great, not time sensitive, posts in the early days that many have not seen yet.

Please, please, please help us figure out how to deal with the few ‘shararti loag‘ who never seem to learn and force us to waste too much time in managing moderation lists.

We know many do not like ads on the page. Please hold your comments on that for now. We will say something on that separately soon. Meanwhile we will try to have fewer but more effective ads in the future.

Not every idea, not even every good idea, may be feasible or possible to implement. Also, we suspect, different readers may want different – sometimes opposite – things. So, readers, please be patient with us and understanding if we are unable to do what you suggest.

We are sure we will think up even more questions soon. But those are a few that come immediately to mind. Any suggestions? On these and other things we should be thinking in redesign.

33 responses to “Help Us Redesign ATP”

  1. Ayesha says:

    i agree with ahmed mushtaq. its also annoying when suddenly an entire advertisement page appears and we have to click on skip this ad. and no popups please!

  2. Ansar says:

    I love the headers, whatever you do keep them and add more new ones.

    I am quite new and I have foudn teh links in teh columns to old posts and teh related posts buttons very useful. I can always find gems from before that I had missed. Maybe there are others like me.

  3. ShahidS says:

    WoW! After reading all that I think I can pass an IT exam.Seriously I dont care what the world think about Pakistan.I always knew that this country has pottential.

  4. One thing that you guys can do better on is less advertising, all the banners are ok, but that new thing that you guys have added that ebay page opening up out of no where is annoying

  5. Shaji says:

    Forgot a few things…

    12. You design is 1000px wide, not recommended. Have it flow to 100%.

    13. Archives can be a separate page or a drop-down list on top. Analytics would tell you the frequency of the pages people usually read and that you give you a good idea of how many times page-archives.php is being accessed. If it is not much, you can either use a drop-down menu for that or reduce the entire list to a drop-down list. Reduces clutter.

    13a. Similar case with Categories. 3K2 uses the same page for archives and categories I believe.

    14. Google Ads. Well, I don’t know how much money you make off of them but I would like to believe your readers are well educated enough to not click on them. See if you can do without them.

    15. For an ad supported system I’d rather link to online commercial enterprises from Pakistan rather than Google, which btw doesn’t return very valid results.

    16. Copy images from the “Keeping Tabs” section on your own server. Reduces delays.

    17. Youtube clips fetch data from Youtube servers. You may want to think about that as well.

    18. Check analytics for user screen-sizes and analyze the amount of pixel wastage from 800×600 to 1600×1200.

    19. Personally I’d prefer ATP to take a cue from NYTimes Online.

    One last thing… in design circles we like to call this Realignment rather than Redesign.

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