Custom Search

Journey from Mangla to Mirpur

Posted on October 17, 2006
Filed Under >S.A.J. Shirazi, Environment, Travel
41 Comments
Total Views: 31184

Share

Guest Post by S A J Shirazi

There must be a point at which the sky meets the earth.

Wandering in an expanse of the Punjab bordering Azad Kashmir, one can see ahead up to horizon through a blanket of dull light covering the green fields and occasional villages that are spread along the Dina – Mangla – Mirpur Road. Under the sun’s watchful gaze, the valley between Mangla and Mirpur is normally quilted in a hundred different hues of green.

The Mangla Dam reservoir, one of the baggiest earth filled reservoir in the world, which has a perimeter of 400 Kilometers, has turned into a place of interest and recreation, very restful and clean. A building situated on the lakeside serves as a historical backdrop.

My journey to Mirpur started from Mangla Water Sports Club where earlier the speedboat had been ferrying me (and a group of young students from Lahore) across the blue sheet of the artificial lake to its northern extremity. Here somewhere, before the construction of the Dam, the Poonch River coming down from the northeast met with the bigger Jhelum River coming straight down from the north.



The road to Mirpur had recently been resurfaced and even at forty miles per hour, the gravel seemed to take on liquidity under an old vintage and topless jeep we were riding, me on the driving seat. The opposite side of the road was free of chippings but was carpeted with potholes. The lesser of the two evils was to cross over and avoid these littered craters and the occasional oncoming vehicle. Whichever side of the road I choose, there was no refuge from the hail of gravel that rained down on me as the bloated local buses growled on.

With limbs protruding from windows and an eclectic assortment of possessions and sacks of commodities strapped loosely to the roof, these old vintage monsters took on a manic life of their own. Between two dangerously positioned potholes, I shifted down from fourth to third gear with my left heel to accelerate back to my cruising speed. As I twisted with my right hand, I hunched down my head and shoulders in a primitive attempt at streamlining myself against the rushing air. I focused ahead, trying not to contemplate the fatal potential of unavoidable potholes.

What was more, I saw it was about to rain. Rain is no fun to drive in on an open jeep at our country roads, but it did not worry me as much as the dark. Night falls by six o’clock at the time of year I was traveling in this part of the countryside, but that day’s lack of light meant an even earlier dusk. The pothole’s menace was to increase manifolds after the sun set behind the hills.

Now I was in Azad Kashmir and one can not only see but also feel and smell Kashmir everywhere. The locals are amazing people. Resilient! There are many secrets hidden behind those silent smiles – secrets and strengths. In my experience, the Kashmiri people go to extremes to ensure their hospitality is perfect. I slowed down as I pass a picturesque village – carefully constructed modest and some modern abodes with various kaleidoscopic colors of rustic life.

When the village was almost behind me, we stopped to take photos of the scene. The compass needle of my mind swung and I realized that the track must lead to the river. I share with many others the overpowering urge to take the perfect picture, that one image to sum it up, to capture it all. No need to try to reach for the words, only to lose grip and land on mediocrity. We all decide to leave the road and head down the enigmatic track. The looming threat of the gray sky forgotten, replaced by fantasies of taking photos as evocative and timeless. As we turned left, the road was immediately replaced by a rutted and dusty track. I shifted down to second gear, knowing that balance and acceleration will be of far more use than speed. As I passed the three children from the village on their bicycles, I sounded the horn. Despite six legs pedaling furiously to keep up with me, even at my slowest, I lost them quickly. The track slopes downward on gentle gradient, bends and there it is – the road abruptly ends as it is intersected by dark blue running water – the River Jhelum.

Back on Mangla-Mirpur Road, one passes the occasional house and makeshift tea stalls but other than that, all one sees are fields. The low mountains that run some time parallel to the road some time seem straight ahead. I started to feel the odd drops of rain. The drops were becoming more frequent and in a short time, I was under a torrential downpour. As I sat with the jeep in neutral, the options were: head for Mirpur in the rain or remain there and get soaked whilst hoping it stopped. And if it does not stop, riding to Mirpur in the dark and rain and that is the time I wished to sit in a covered vehicle, dry, with wheels planted firmly on the ground and maybe a hot cup of tea in my hands. I quickly purged such thoughts. There was no choice but to keep on. I concentrated so intently on this task that I could not weigh up the situation till without warning the rain ended as abruptly as it had started.

The roads were washed clean and drying following the rainstorm when I entered the town situated at 459 meters above sea level and linked with the Grand Trunk Road at Dina. The town, not so much of a market, is well planned and the buildings are mostly of modern design. Mirpur is developing into an industrial city very rapidly. Textile, vegetable ghee, logging and sawmills, soap, cosmetics, marble, ready-made garments, matches, rosin, turpentine and motorbikes manufacturing industrial units have already been established in the area.

Mirpur comprises partly plain and partly hilly areas. Its hot climate and other geographical conditions closely resemble those of Jhelum and Gujrat, the adjoining districts. The people of this area are farmers. Since the 1960s, a large number of people from this district have gone abroad, especially to the United Kingdom and the Middle East, for economic reasons. As such they are today the major foreign exchange earning source for Azad Kashmir and Pakistan. Around 50,000 people were moved from the area in the mid-sixties to make way for the construction of Mangla Dam. Most of these people settled in new Mirpur whilst some moved elsewhere as far as ‘Walayat’ as United Kingdom is called in this area.

This is the hinterland one would like to get lost in, exploring slopes, hiking along ridges and riding down the bowls in natural, alpine and pollution free environments. No hurrying up. Maybe any cultural anthropologist can just watch people’s behavior going about little chores of life. Whether it is viewing a family working in fields or watching a young one selling fruit on roadside, "There is much to be learned from non-active participation," as an anthropologist would say. Or to switch roles and it is actually the traveler that is the one being watched intently by hundreds of curious eyes with so many questions?

S A J Shirazi is a Lahore (Pakistan) based writer. He has authored two books (Izhar, Ret Pe Tehreer) and translated Din Mein Charagh by Abbas Khan into English. His blog is here.

MEMO PAD: OPEN FOR BUSINESS…CHEAP DATE.(Conde Nast Publications Inc.)(Fast Retailing Company Ltd.)

WWD April 16, 2007 | Carmon, Irin; Smith, Stephanie D.; Wicks, Amy Byline: Irin Carmon, Stephanie D. Smith, Amy Wicks OPEN FOR BUSINESS: Today, as the first issue of Cond Nast Portfolio makes its debut on New York newsstands with 332 total pages, 185 of them advertising, one of the most scrutinized – and expensive – magazine launches in history will finally show its cards.

Editor in chief Joanne Lipman sums up the philosophy in her editor’s letter: “Business is about power. And guts. And passion. Business coverage should be, too.” (A photograph of Lipman with her father, who passed away in mid-February, appears alongside a brief tribute to him in the letter.) In an interview, Lipman also stressed the magazine’s design and photography – precisely the aspects skeptics doubted a newspaper veteran like Lipman could master – and said that for the cover, she had turned to fine arts photographer Scott Peterman to create “an iconic image” meant to convey “the excitement of business.” That image, as WWD reported, is an overhead shot of New York City skyscrapers at night, and it is unencumbered by cover lines. Instead, a cover flap, like the one on The New Yorker, that will go to both subscribers and newsstand buyers teases stories by some of the magazine’s best-known contributors (Tom Wolfe on hedge fund bigwigs, Michael Lewis on Tiger Woods, Matt Cooper on his entanglement in the Lewis “Scooter” Libby trial) and two younger writers (former New York Observer reporters Gabriel Sherman and Sheelah Kolhatkar on the investor who instigated Knight Ridder’s sale and the women of private equity, respectively). The Web site also was launched today. go to website cheap date ideas

But the story topics indicate the difficulties a monthly business title – even one with funding of from $100 million to what some now say is $125 million – faces against instantaneous Internet wires, dailies, weeklies and bi-weeklies. New York magazine’s cover story last week was on hedge funds; the Libby trial finished over a month ago.

The original goal of attracting more business and financial advertisers to Cond Nast’s fashion and luxury ad base appears to have been met, in the launch issue, at least: Of the 53 business advertisers appearing in the debut issue, 20 were new to the company and another 10 had run in just one Cond Nast title in the last two years, primarily in titles like Wired and Golf Digest.

The final ad page balance is a roughly 50-50 mix of endemic financial and business advertising with luxury, travel and automotive brands. Among the advertisers are Accenture, BMW, De Beers, Grey Goose, Prudential and Credit Suisse. Half the 10 Web sponsors of portfolio.com are financial advertisers. The first five spreads of the magazine are designated for business brands, to convey Portfolio’s identity as a business title, said vice president and group publisher David Carey. Ralph Lauren appears as the first luxury brand, with a three-page unit surrounding Lipman’s editor’s letter. The 32 remaining fashion and luxury advertisers in the first issue include Burberry, Ermenegildo Zegna, Patek Philippe and Rolex. The open page rate for a four-color, four-page ad is $34,200.

Though Portfolio cuts a wide swath with advertisers, Carey sees room for improvement in the automotive and travel categories. Still, Lexus bought 10 pages in the premiere issue to launch its new branding campaign, Cadillac bought the back cover and the premiere issue carries ads from Flexjet, British Airways and Loews Hotels. Carey said he expected the fall issues would carry over 100 pages of advertising, since 10 new advertisers have already signed on to the next issue, in September, and 90 percent of advertisers in the debut issue will return then.

Portfolio starts at a 350,000 rate base and goes nationwide on April 24, and the newsstand draw is expected to hover around 200,000, with heavy distribution at airports and bookstores.

The magazine appears as nearly every business magazine competitor is busily trying to preempt Portfolio’s aesthetic emphasis, which, as crafted by design director Robert Priest, evokes Lipman’s oft-stated “Vanity Fair-meets-The New Yorker” philosophy. But Portfolio’s executives are playing up their differences. For example, in a converted 11th-floor conference room, a place Carey likes to call his “idea lab,” black leather couches from Design Within Reach are accessorized with throw pillows. On one side of each pillow is the gray pinstripe often used in Portfolio’s branding; on the other, fuchsia satin is meant to signify luxury and includes a corner strip of the magazine’s logo. “[Advertisers] come here, admire the pillows, and by the time they get back to the office, there’s one waiting for them,” said Carey proudly. Quotes from media coverage of the launch are printed on boards leaning against the walls, including one from Gawker: “Eventually We Will All Be Working for Portfolio.” Irin Carmon and Stephanie D. Smith CHEAP DATE: Uniqlo has found an inexpensive way to find models for some of its marketing. To promote its upcoming T-shirt launch and store opening in Japan, the retailer called upon a few models, actors and musicians – and MySpace. Markus Kiersztan, owner of MP Creative and consulting creative director for Uniqlo, said the company set up a Web page to solicit “creative-minded people” in New York City to be photographed wearing their favorite Uniqlo T-shirts for its image/ad campaign, shot by Terry Richardson. The company found 50 people, ages 17 to 26, from the MySpace cattle call while nearly 300 logged on to the Web page to be considered. Kiersztan said they had to shut down the site soon after it was launched because of the number of responses. “I’ve seen stylists do this before [set up a MySpace page to find 'models'] but I think we’ll see this done by more and more [companies] in the future,” he offered. The campaign – which mixes the “real” people with celebrities – will launch at the end of April in Japan, in conjunction with a new UT Store in Harajuku, Tokyo, and in the U.S. in mid-May. go to website cheap date ideas

Uniqlo T-shirts will be available for purchase at the Tokyo store in tennis ball-type packaging via vending machines. Unfortunately, U.S. customers won’t get to experience this “futuristic convenience store” concept, but the new T-shirts will also be available worldwide at the end of April, with nearly 100 styles introduced to the New York global flagship each month.

Amy Wicks Caption(s): Tom Wolfe photographed by Annie Leibovitz, for the first issue of Cond Nast Portfolio.

Carmon, Irin; Smith, Stephanie D.; Wicks, Amy

Related Posts with Thumbnails

41 comments posted

Comment Pages: [6] 5 4 3 2 1 » Show All

  1. alli abbasi says:
    September 25th, 2010 2:46 pm

    aoa,i psd my bst priod in mngla n i nvr 4gt that in my life i msd a lot mngla n my alz frndz n my lfe,i inshallah wil go der vry ner.by

Comment Pages: [6] 5 4 3 2 1 » Show All



Have Your Say (Bol, magar piyar say)

Please respect the ATP Comment Policy.

Keep comments on topic; no personal attacks; don't submit indecent, inflammatory, slanderous, uncivil or irrelevant comments; flamers and trolls are not welcome; inappropriate comments will be removed or edited.

If you won't say it to someone's face, then don't say it here!

Readers who want to use a URL should please use the TINY URL program.

Thanks, and keep the comments coming!