What Happened to M. Saad Khan? Unilever, Can You Please Tell Us?

Posted on August 28, 2009
Filed Under >Adil Najam, Law & Justice, People, Society, TV, Movies & Theatre
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Adil Najam

I have followed the sad news about the death of 32 year old Mohammad Saad Khan, during the recording of a branded reality show for Unilever, since it first broke. Beyond my personal anger and sadness at such waste of precious young life in so futile a cause and circumstances, I did not write about it immediately partly because TeethMaestro was already following it so well and in more detail than I possibly could but also because there were so many things that remained unclear about exactly what had happened and how.

I hoped that things would get clearer and we would find more about what had happened. They have not. And that fact itself seems worthy of comment.

After pouring over material found on the internet here is the best that I can reconstruct. I would appreciate if anyone has any additional information (i.e., information, not speculation) about what really transpired.

  • Presumably a new branded reality show was being recorded in Thailand for Unilever’s ‘Clear’ products managed by the media agency Mindshare. The two have worked together on other advertising projects that included reality TV but this seems to have been for a new, yet unaired, show. It is not clear from the reports who was actually producing the show for Unilever and Mindshare, although there have been mentions of a private Indian production company.
  • An obituary for Mohammad Saad Khan was published in Dawn on August 23, 2009. The obituary does not mention circumstances of the death, and reads “Mohammad Saad Khan left us quietly. His thoughts unknown.” Reportedly, Saad Khan worked for RBS Bank and leaves behind a wife and three young children. Some of Saad’s more distant relatives have been quoted by bloggers but reportedly his family refused to be interviewed by BBC. According to these reports Saad Khan died from drowning during the recording of a thrill segment that involved him being under water. There is also mention that the family, or some members, may be preparing to take legal action against the show’s producers and/or its sponsors for faulty or inadequate safety arrangements during the show’s recording.
  • The news has spread mostly via the internet and especially after Aarpix.com, an e-magazine, reported the death and quoted details from one of the deceased’s cousins. According to the reports at Aarpix the show was being recorded for Unilever Pakistan, was hosted by model Amina Sheikh, was to be aired on the channel ‘Oxygen’, someone named Naved Arshad was the head of production, and the shooting was halted after the incident and an investigation in Thailand is taking place.
  • A most surprising aspect of all of this is the total silence from the mainstream media as well as from Unilver. The silence of the immediate family is possibly less surprising in this moment of grief for them. But the silence of the media and the company does boggle the mind. This is surprising not only because this seems to be the exact type of story that our media would relish on but also because the usual practice of multinationals is to go into immediate ‘damage control’ mode by putting out their own version of events. Some have suggested conspiracy because Unilever is a very big advertiser in Pakistan.

This waste of life is tragic as well as vulgar. I have always found this fad of thrill-based reality shows that play on people’s greed and stupidity to have them try things they should never be doing anyhow to be repulsive. The few that I have seen on Pakistani and Indian TV seem even more dangerous, and even more uncaring of people’s lives and safety, than many in USA and Europe and I have often felt they should just not be allowed, not only for the perverse actions that the participants are made to (and agree to) do, but also because of the message and incentives it gives to viewers, especially including impressionable younger viewers.

But that issue aside, someone really needs to come up and explain what really happened here and why. Someone from Unilever should tell us, even if it is to absolve themselves. Someone from the mainstream media should ask them?

Many of the versions now floating around are too wild to be believable and hysteria is clearly catching up. But if a young life was so tragically lost, some answers must be given: Why was there no adequate safety mechanisms? If there were, why did they fail? Even if Mohammad Saad Khan had signed legal disclaimers of responsibility (as he probably had) does the human tragedy deserve not even a statement from the show’s producers and sponsors. I understand those who participate in such displays – whether for ‘thrill’ or for ‘money’ – do so knowing the dangers and risks. But were the dangers and risks more than he had signed up for?

I do not know the answers to these. Nor do I know just what happened and to what, if any at all, are the show and its sponsors responsible for this death. But that is the point. The fact that we still know so little disturbs me. I am very willing to give the benefit of the doubt where it is due. But in such a case silence can become more incriminating the more it is prolonged.

The Pakistani courts have recently become quite fond of suo motto notices. Here is a case that calls for a suo motto enquiry.

53 Comments on “What Happened to M. Saad Khan? Unilever, Can You Please Tell Us?”

  1. Gardezi says:
    August 28th, 2009 5:47 pm

    What a sad story.

    Feel bad for Saad’s family. Even though I think it was also a stupid thing to be doing.

    But yes Unilever should come and at least explain what happened, whatever it was.

    And idea of suo motto is great.

  2. Adam Insaan says:
    August 28th, 2009 6:08 pm

    May he rest in peace and get the best of the Hereafter. Ameen
    My thoughts goes to his three children , wife and family.

    Thank You for relevant information about a young man , who left so early.
    Do please debrief on the issue.

    -a humble adam.

  3. Eidee Man says:
    August 28th, 2009 7:52 pm

    It’s a tragedy that of all we could adopt from other societies, we are adopting the absolute worst aspects. Pakistani TV used to have a dignity that it has unfortunately lost in its quest to compete with Indian TV.

  4. Haroon says:
    August 28th, 2009 10:16 pm

    Really sad, if true.

    I googled this but all I found were blog stories. Nothing else.

    Could it be that there is only blog hype on this and someone is trying to make a story out of nothing?

  5. August 28th, 2009 11:18 pm

    What a sad story! I hope that the consumers of Pakistan put pressure on the Unilever company by boycotting their products until this tragedy is explained and until the family is compensated in some manner for the loss of their loved one.

    Although I do not forsee a huge drop in the fortunes of Unilever in Pakistan due to their immense size and number of products on the market, I do hope that the consumers put pressure on the company and the courts also step in as you mentioned in the article above.

    Thanks for bringing this story to our attention and I hope that you continue doing the job that the Pakistani media is not doing by reporting such stories. Please feel free to check out http://www.PakistanisforPeace.com for stories about Pakistan and Muslim countries that tries to shed the sterotypes that Pakistan currently has around the world. The world needs to know that we are the majority and that Pakistanis for Peace because Pakistan IS for Peace.

  6. Anonymous says:
    August 28th, 2009 11:19 pm

    I was just trying to think, what was happened in this situation. Unilever might have given a big amount to the deceased family to keep their mouth shut. That’s why they are not speaking to media. Anyhow this is a very sad incident and may Allah give the deceased family the power to overcome this grief.

  7. Farooq says:
    August 29th, 2009 12:06 am

    But why is the mainstream media quiet on this. Are they bought off by Unilever because of its Ads?

  8. Omar R Quraishi says:
    August 29th, 2009 1:55 am

    The News, Karachi edition, city pages, has a front page story on this today — Aug 29

  9. August 29th, 2009 2:08 am

    To answer a few of your questions:

    The name of the show was ‘Clear Sex’.

    The production was being done by Naved Arshed of Oxygene Channel. Indian production company was ‘Working Hands’.

    Adage has reported this at
    http://adage.com/globalnews/article?article_id=138675

    Jang has reported this at http://thenews.jang.com.pk/daily_detail.asp?id=195455.

    Paklinks has a good story.

    Some more info. you can find on my blog too. :)

  10. Rashid Kahloon says:
    August 29th, 2009 3:11 am

    In their quest to produce a western-style adventure and thrill-based reality show in Pakistan, but poor, substandard and possibly lack of safety arrangements led to the death of its participant Saad Khan.

    Saad lost his life during the recording of the reality show when host Amina Sheikh (model for Clear Shampoo) challenged him to an underwater performance contest. Saad Khan apparently lost his control and shouted for help but lack of safety and lifeline measures failed to rescue him and the young man, a father of four lost his life, report said.

    The blame goes to the producers (sponsors?) of the show Unilever Pakistan and Mindshare, for hiring such a sub-standard team and having made cheap arrangements that became the cause of the death, said Aarpix….

  11. Hammad says:
    August 29th, 2009 5:24 am

    Hundreds of Thrill-seeking idiots are taking part reality shows every day. (Assuming the story is true, ) Saad khan was one of them

  12. sidhas says:
    August 29th, 2009 5:55 am

    Adil, Thanks for writing about the sad demise of this young men. Hope authorities are jolted by this.

    Now a days for anything to happen, Chief Justice has to take Suo Moto action.

  13. Fahad says:
    August 29th, 2009 6:13 am

    Please join the Group Say NO to reality shows, For MUHAMMAD SAAD KHAN

    Basic Info
    Name: Say NO to Reality Shows
    Type: Common Interest – Beliefs & Causes
    Description: Reality shows around the media world have become very popular. In a quest to make thrilling, adventurous and exciting programs the producers, sponsors, directors, media managers, risk the life of un-trained & un-skilled participants.
    This is a pure act of playing with a precious human life. This facebook page marks a start of a campaign against all such entities who organize and sponsor such events for cheap publicity & monetary kick backs.

    http://www.facebook.com/share.php?appid=2530096808&src=box&tid=125880517398&u=http%3A%2F%2Fteeth.com.pk%2Fblog%2F2009%2F08%2F28%2Fsaad-khan-unilever-mindshare-accident#/group.php?gid=125880517398

  14. August 29th, 2009 10:25 am

    There is today a detailed report on this in The News, which has more relevant details. Here is the text:

    The tragic death of a contestant in a Pakistani reality game show while performing a stunt has left his near and dear ones with many unanswered questions. Thirty-two-year-old Saad Khan

  15. August 29th, 2009 10:53 am

    Some comments from the ATP Facebook Page:

    - “It’s shameful.”
    - “Allah Ne Marzi”
    - “This is a sad story and Unilever has much to answer for. Why are they silent. But people who go on such silly ‘thrill’ shows also have to think of their own families and the risk they are putting them in.”
    - “Its really sad!”
    - “Accidents Happen!”
    - “All i would just like to ask from our so called “UNBIASED MEDIA” which claim to have “Har khabar par nazar”, “jaan ke geo”, “sach kee lagan” etc etc where the hell have they gone now?????? sanaa-Khwaan-e-taqdees-e-mashriq kahaaN haiN? kAHAAN HAIN!! KAHAAN HAIN!! KAHAAN HAIN!!”
    - “no one will anser you and never listen ur voice just like our Pakistani Politicians .also others are all paid agents…ab yahi dekh len k 20 karoor ka hera ( chief justice sahib ) kun kuchh nahi bol rahey.”
    - “May be some day you will get response”
    - “i feel very sorry for his family..we are masters in copying these things and expert law breakers..what a shame!! theres a similar kind of reality tv program hosted by waqar on The Musik, and i fear someday or the other God forbid same consequences..that show should be banned in the first place..”
    - “y we awl r juss blaming to our so-called polititions n each othr.. hav we seen our selfives..??? wht gud we hav dun!!!
    so guys plz grow up… n stop blaming optherz!!!”

  16. Hamza says:
    August 29th, 2009 10:55 am

    Dr Najam,

    Thank you for the very eloquent post. Most disturbing about this incident is the silence of the mainstream media – particularly the electronic media – since this is the kind of story that they would ordinarily thrive on.

  17. ShahidnUSA says:
    August 29th, 2009 12:10 pm

    Teach pakistanis swimming and some swimming manners.
    Last time I was in karachi water park, a woman jumped in the pool with shalwar kameez intact (no preshower), polluted the pool. Not only that she braught her little child with pampers on.
    If this gentleman was a regular swimmer, he would have thought about the consequences he might face under water. Seems like an adequate safety was not provided.

    Big companies (specially with consuming product line) breathe on good advertisements and media need them.
    Their team of lawyers must rushed to the affected families and tried out of the court “settlement”. I suspect this “orbituary” was also arranged or suggested by lawyers
    and asked the family to stay in silence and not give interviews.

    Disclaimer: The above comment based on the speculation. You can ignore it if you are not agreet to it.
    May he rest in peace.

  18. Amina says:
    August 29th, 2009 1:07 pm

    This is a sad story.

    Seems like The News guys listened to you and at least are beginning to ask the right quetsions.

    But I agree with others that although his death is tragic, a guy who leaves three kids and a wife to take on a stupid thrill like this also should be answerable.

  19. Daood says:
    August 29th, 2009 1:50 pm

    Whether Unilever was directly involved in the shooting or not, this was financed by them and done in their name. If they were ready to benefit from its success they should also face the music for its failure and this tragic death.

    Its as simple as that.

  20. Naqvi says:
    August 29th, 2009 2:09 pm

    I think Unilever just managed this crisis by keeping the channels and newspapers quiet.

    just look at how many of their ads are from Unilever. They cannot afford to make them angry.

    Sad to see media do this.

    I do hope that courts will take suo motto action on this.

  21. August 29th, 2009 2:38 pm

    We will wait for a while and see how unilever responds to it. If they did go the legal way and did not bear their social responsibility we will start a boycott their products campagin against them by making comics on each of their products and making spoof ads of each of their products to help build the awareness and aid the boycott.

    a small glimpse can be seen in the link below.

    http://paksatire.com/2009/08/29/unilever-mindshare-clear-reality-show-becomes-cruelty-show/

  22. August 29th, 2009 2:53 pm

    A new graphic from Paksatire.com has been added to this post, which reflects the nature of the growing public sentiment around this incident.

  23. Mirza Furqan Ali says:
    August 29th, 2009 2:58 pm

    As someone who works in marketing, I cannot understand why Unilever is not making a bigger push to come out and tell its side here. Frankly, they have a decent case. They should express real sorrow, they should talk to the family and provide them support and condolence. They should also make clear that they are not the producers and only the sponsors and they should make clear that they themselves will be doing an enquiry against the producers and never work with them again. This is all things we study and situations we are taught to deal with. This silence does not make sense.

    BTW, the new graphic you have added to the post is very nicely done.

  24. August 29th, 2009 3:08 pm

    @Mirza Furqan Ali : yes this is what we are saying. Here is your chance from becoming zeroliver and mudshare to unilever and mindshare. come out of your silence and speak up for the family. mindshare please don’t mind your share for this for once and be responsible of your mismanagement.

  25. Hamza says:
    August 29th, 2009 6:15 pm

    Via Teeth Maestro, you can find an update to the situation at Farukh Ahmed’s blog. Mr Ahmed is a close friend of the deceased. Here’s a link:
    http://tinyurl.com/lh82gb

    If you read the blog closely, you’ll find something very interesting. According to Mr Ahmed, “Farishtey Gati Aslam [Head of Corporate affairs Unilever Pakistan] is the wife of Imran Aslam who is the CEO/President of GEO network. The questions which Geo asked were most likely the questions which were told to them by Unilever to ask!”

    I don’t know enough about the situation to comment on my own, but this new blog post does raise some interesting questions about the electronic media’s – particularly GEO’s – silence on this issue.

  26. ALI says:
    August 29th, 2009 6:22 pm

    If this is true that GEO hushed this because GEOs head is married to the PR head of Unilever then it is really really sad for pakistan’s media. The one institution that we had begun to trust.

  27. Adil Mulki says:
    August 29th, 2009 8:00 pm

    The game show was being filmed for TV. This means that multiple camera angle shots of the death would be available. This footage could prove what actually happened or whether there were safety equipment and personnel in place and if they acted in time. However, I do believe that this footage should not be made public. It can be used to answer the queries of the loved ones upon their request.

  28. August 29th, 2009 9:11 pm

    Adil, your balanced piece on this issue is commendable, and may even show a way for writing on this very unnerving piece of news.

  29. August 29th, 2009 10:59 pm

    Thanks Adil, for the balanced comments and pulling together the facts that have come to light.

    The mainstream media does appear to have ignored it for the most part – haven’t seen the Geo report, but The News did take up this story on the city pages:

    ‘Reality gone tragically wrong – Man dies in game show stunt
    Saturday, August 29, 2009
    By Gibran Peshimam, Karachi

    The tragic death of a contestant in a Pakistani reality game show while performing a stunt has left his near and dear ones with many unanswered questions. Thirty-two-year-old Saad Khan

  30. Omar R Quraishi says:
    August 30th, 2009 2:34 am

    adil — you need to make a correction in your initial post — as beena pointed out the news has done a story on it on aug 29 and has done a follow up today (aug 30) as well

    link

    http://thenews.com.pk/daily_detail.asp?id=195625

  31. August 30th, 2009 9:36 am

    Thank you for a very articulate, balanced view of this tragic incident. Have referenced your post in my Facebook note: http://tinyurl.com/nt6d22

  32. Anwar says:
    August 30th, 2009 12:02 pm

    It boils down to criminal negligence on part of the sponsoring company and for that matter it can be brought to court for damages and justice.

    However, here is an adult who made a decision as an adult knowing well the risks involved.

    Reality TV shows will go on as long as there is appetite and approval from the audience.

  33. Ghias says:
    August 30th, 2009 12:15 pm

    We should be carefully looking at this company called MINDSHARE. They are the ones who were making teh show and it is they who actaully control the ad revenue of magazines and media. they are the ugly muscle guys for the corporations who are manipulating the story here.

  34. Javed Durrani says:
    August 30th, 2009 12:32 pm

    Adil, I have just read a lot of stuff on this on the web and I think yours is the most balanced piece. A man has died and the silence from everyone is shameful. I simply cannot understand why Unilever is silent or trying to cover it up, maybe through Mindshare. Do they not realize that this is costing their reputation even more harm than just coming out and expressing remorse. MAYBE THEY SHOUDL TAKE OUT ADS ON THIS THEMSELVES TO EXPLAIN THEMSELVES.

    By the way, glad to see that at least some newspaprs responded to you call and have started writing about this.

  35. Sadiq says:
    August 30th, 2009 12:35 pm

    Why are they making such a hue and cry about one life struck down – in all probability by accident.
    Who is counting all the innocent young lives that are being lost in SWAT Baluchistan and other places due to political bickering.
    Because Unilever is involved everybody wants to sensationalise the issue????????????
    But nobody wants to say a word about lives being lost elswhere?????????????
    Shame Pakistan.

  36. irfan iftekhar says:
    August 30th, 2009 3:36 pm

    Unilever should and must come with an answer keeping dumb will tarnish its image which is the fruit of more than 60 years of hard toil by Unilever , alas these people in today’s Univlever in Pakistan should know it ?

  37. wires watcher says:
    August 30th, 2009 3:41 pm

    finally some response from unilever the news is now covered by the associated press and posted on yahoo front page here is the link

    http://www.yahoo.com/s/1122784

  38. August 30th, 2009 4:21 pm

    More comments from the ATP Facebook Page:

    - “I think this issue is being politicized\commercialized by the rivals of Unilever. I do not work for unilever nor do i have any sympathies for them. I DO hold sympathies for Saad khan but these stupid images and the sort are ruining it for Saad Khan. And i request you to remove this image and rather upload just the obituary (thats shown in this image too).”
    - “Nothing wrong with satire, but putting the fellows obituary and pic is in poor taste…”
    - “my relative who happens to be in the media . says there is a term called ‘crisis management’ . that was a ‘crisis’ and it was ‘managed’ (the whole news not appearing anywhere in the media)”
    - “INNA LILLAHI WAINNA ELAIHI RAJI’OON. Its Really Sad :(”
    - “I hate reality shows…..”
    - “ah!its realy a sad news”

  39. August 30th, 2009 6:19 pm

    An interesting take:
    گل تے ساری منافع دی ایے۔۔۔۔
    http://befazool.wordpress.pk/?p=91

  40. Asif Saeed says:
    August 30th, 2009 11:56 pm

    Its a tragedy but at what cost?? Considering the influx of reality shows on TV, everyone’s interested in climbing on the bandwagon. I just pray that Unilever compensates the poor guy’s family appropriately.

  41. Razi says:
    August 31st, 2009 8:47 am

    His death should be thoroughly investigated by the police and I am sure they’ll do that.

  42. August 31st, 2009 9:26 am

    Adil, I work with a number of production companies in the US and UK and when it comes to things that are dangerous or could harm ones life there are a number of steps they take to ensure that they are fully covered:
    1) All those involved are insured
    2) There are medical personnel ready to go on standby as close to location as possible- Even in the middle of Afghanistan, my team and i had doctors ready to go-All paid and provided for by the channel/production company

    In this case, the reality show was in a controlled environment- There were plenty of crew and personnel around, so why weren’t there lifeguards and medical personnel on standby ready to jump in? …
    This tragedy could have been avoided- That is the moral of the story for me- Had those involved taken steps to ensure that all the bases were covered- Reality show or not- This was negligence and anywhere else in the world, those involved would get sued-

  43. ATP Administrator says:
    August 31st, 2009 11:03 am

    More comments from the ATP Facebook Page:

    - “I believe this anger is not based on any personal grudge against Unilever rather its a satire and protest against thier cruel silence. Death is written by Allah and accidents become simplay a source. But is it really normal to look over the unsafe security precautions by Unilever? Saad’s death will not affect Unilever financially but his children and wife will be affected. Will unilever pay for thier education and other necessaties for the rest of thier lives? This is thier moral obigation to do so. BUT they are quiet. Saying few things in papers and expressing grief is not suffiecient…this money making machines need to understand that they cannot build thier empires on the blood of thier employees. And this is our responsbility that if Unilever remains quiet we spread such posters all over.”
    - “i completely agree with the PS….as this is something beyond humiliation. We being humans should bring this matter as public as we can…this is no truth dare game. When companies like these bring such phoney lame shows called “Reality Shows”. they dont think that what will be the consequences. They just know how to make money…!Here in Pakistan evrything is possible. Iam sorry but this is Our Country and Our Peolpe. There shud be some legal obligations on companies organizing the program, shud compensate in any way whatsoever to the family. Who suffer the loss, which they can never re pay even with there own lives. Such cruel politicians, cruel companies, shoud be banned……”

  44. August 31st, 2009 11:10 am

    Dont you people think that we pakistani people also compromise on our security and put our lives in danger by participating in such shows just for the sake of availing a chance to earn a handsome amount of promised money? which of course is really doubtfull?

    Is not it gambling on our lives? When we know the state of affairs in pakistan: that … Read Moreevery powerful can bend the law in his/her/its favor, then why take risks in situations where the outcome and even justice is doubtful?

    We have to shun this attitude of earning quick and rely on our hardwork. I am not insulting the deceased at all, he worked in RBS, and persumably was paid well, but even if its for the sake of adventure, one should be very very cautious in a country where justice itself has to wait for a couple of years…

  45. August 31st, 2009 1:13 pm

    Can we start using this poster in our display pictures. We might just be able to build enough pressure this way. show the strength of new media that if main stream media is looking at their arse over this issue we stood up and can and will get the ball rolling.

  46. Aqil says:
    August 31st, 2009 8:32 pm

    I hope the courts take notice of this and part of their action should be to immediately order all TV channels who air unilever’s ads to include a clip about this incident with every ad for a week or two. This will serve as a good punishment on the image side for the criminal act of trying to hide the story.

  47. Atiya says:
    September 1st, 2009 1:43 am

    This is very sad. Although like others I think he also deserves some responsibility for his actions and doing this.

  48. September 1st, 2009 5:10 am

    This tragic event raises issues of responsible advertising. I’ve created an online petition in this regard at http://www.ipetitions.com/petition/corporatewatchpakistan/.

    Please sign and spread the word.

  49. September 2nd, 2009 10:29 am
  50. Haroon Qureshi says:
    September 2nd, 2009 4:04 pm

    There are several questions that need to be answered. Saad Khan was a productive part of society. He was a loyal friend, a committed worker, a responsible father, a caring son, and a very talented human being. He did not know that this reality show will turn up to be his death show.

    - What kind of safety measures were taken to ensure safety of the participants in that show;
    -Why Uniliver is not saying a single word on this;
    -Why is media silent over this incident;
    -Why wasnt there any life insurance;
    -Why was he called back when once he failed in the show and got elimination;
    -Why there isnt any compensation for his widow and four children;
    -Why govt. is not taking any action as he died in an other country?
    -what the autopsy report says?
    -Did he go through a physical fitness test?
    -Was the thrilling segment pretested to measure its impact?

    These corporates suck our blood…

  51. Karim says:
    September 3rd, 2009 2:54 pm

    Any latest updates? Last week, I saw the first glimpse of this news on mainstream print media when DAWN published it on back page. It’s still not clear whether Unilever has accepted responsibility for the whole event or not.

  52. Amima says:
    September 9th, 2009 11:25 am

    I dont have to comment on it, but thought I should use this space to inform every reader that there is a vigil being organized for Saad Khan. Please circulate widely and those who are in Karachi, please try to join us. This is first in the series of mass protests planned to pressurize Unilever/Mindshare and those justifying their criminality!

    Following are the details:

    Date: Friday, September 11, 2009
    Time: 9:00pm – 10:15pm
    Location: Shahi Chawk (New Roundabout) in front of Park Towers, Clifton , Karachi. Pakistan
    City/Town: Karachi, Pakistan

    Say no to Unilever’s arrogance, deceit and criminal negligence. Raise your voice against Unilever’s discriminatory attitude towards Pakistanis. Light a candle or diya in memory of Saad Khan who lost his life because of Unilever’s callous, discriminatory attitude. Don’t not the corporate giant Unilever gag us and get away with murder to kill more Saads
    Concerned Citizens of Pakistan and Friends of Saad Khan are holding a Vigil on Friday, September 11, 2009 at Sahhi Chowk, opposite Park Towers, Clifton. We invite one and all to join hands in protesting against the gross show of corporate irresponsibility that claimed the life of Saad Khan. The vigil is being held to resist Unilever’s callous discriminatory attitude towards the citizens of Pakistan by neglecting mandatory safety and security measures and not offering insurance to the contestants of the Clear Men Reality Show, shot in Bangkok. Lack of professional lifeguards on location, absence of medics on spot and other such important factors led to the tragic death of Saad Khan. This is corporate manslaughter. A multinational corporate like Unilever cannot get away with such gross negligence in any other civilised country.
    Justice delayed is justice denied – all information on Saad Khan’s death should be made public. Unilver MUST accept full responsibility of the bad arrangements that led to Saad’s tragic and untimely death.
    Let’s join our hands together and raise a unified voice against Unilever’s irresponsible, discriminatory and callous attitude. Join in creating awareness about our rights and save many Saad Khans from falling victim to corporate callousness.

    Please bring along a candle, a lighter or a diya and light it in Saad Khan’s memory.

    Please spread the word and get more and more people to come.

  53. Lubna says:
    September 9th, 2009 9:09 pm

    I fear that this too will be forgotten as time moves on and the corporations win again.

Have Your Say (Bol, magar piyar say)