Turning Despair on its Head: Very Smart. Very Nice. Very True.

Adil Najam

This new August 14 video from Zong is very well done. A very smart idea. Very well executed. And so very right in the message it conveys. Take a watch. Keep listening carefully, and if you know how to then read the text carefully. The magic lies there.

Hope, after all, is just turning despair on its head.

One should also take a moment here to acknowledge that there have actually been some wonderful television messages from telecommunication companies that have very elegantly tries to influence and improve the national conversation. A few that we have featured at ATP include: Mobink’s tribute to Mehdi Hassan Yeh Watan Tumhara Hai (here and here); Zong’s Sabb keh do on Pakistanis abroad (here); Zong’s Mother Day song (here); Mobilink’s tribute to Ustad Amanat Ali Khan Ae Watan, Piyare Watan (here); Mobilink’s tribute to Farida Khannum, Hum Bolain Mohabbat ki Zaban (here).