According to the latest edition of the trivia book Top 10 of Everything 2011 by Russell Ash, Pakistan has the 10th highest newspaper circulation in the world!
We may not think of ourselves as newspaper reading people, but seems like newspapers do sell!
There are several interesting records in the book, but the one that caught my attention was the top 10 list of countries with the highest circulation of newspapers. I’ve always heard that newspaper circulation has been pathetic in Pakistan but the numbers quoted in this book and taken from surveys of UNESCO put Pakistan at number 10 in the world in terms of the highest circulation of newspapers.
Following is the list of Top 10 countries with highest newspaper circulation. The numbers written infront of country names
give the average daily circulation of newspapers in these countries according to the cited UNESCO numbers.
1. China – 96, 704,000
2. India – 79,243,139
3. Japan – 70,446,000
4. USA – 57,357,000
5. Germany – 22,100,000
6. UK – 17,375,000
7. Russia – 13,280,000
8. France – 9,890,365
9. Italy – 8,017,000
10. Pakistan – 7,817,958
Considering the low literacy rates in Pakistan, this definitely comes as a surprise
that’s really surprise me where illiterate 70%.
Faraz from Chicago usa
Interesting. But it used to be that newspaper circulation numbers in Pakistan used to be exaggerated and over-stated. I wonder if that is still so.
Its the large population base that does the trick.
Interesting. I would not have expected that given how low the literacy levels are.